Creative

OUTFRONT and American Royal ribs billboard drips sauce.

OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Digital Immersion & Its Impact on OOH – A Future Look

  By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]

Tilley says out of home inspires a new wave of creativity.

An interesting video from Andy Tilley, CSO & Creative Partner at Talon a U.K. based Out of Home agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications.     [wpforms id=”9787″]   Paid Advertisement

Smirnoff Vodka Ads Get Political

Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony.   Interestingly, […]

The Top Six Out of Home Design Tips

Billboard Insider carries articles by out of home companies and agencies on billboard design.  Here are the top six top out of home advertising creative tips we’ve culled from a review of the 20 most recent articles we’ve published by other people on our of home design. 1. Be Concise […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

“I Am Trenton” Billboard Campaign

The I Am Trenton Community Foundation was founded with the understanding that each and every individual who lives, works, learns or plays in Trenton can contribute to the city. The Foundation has recently rolled out a billboard campaign promoting that theme. The billboards  features 17 of the city’s “changemakers,” who are […]