This week’s design tips from from Wilkins Media, the OOH and experiential experts. This article originally appeared in the Wilkins Media Blog. Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]
Creative
Sun, Surf and Sandwich Billboards
GRAND HAVEN, Mich—Midwest advertising agency, Extra Credit Projects (ECP), and local laketown eatery, The Toasted Pickle, are making mouths water across West Michigan. Visitors have seen the new billboard campaign while heading into Grand Haven this summer, urging audiences to grab a bite on their way to the beach. The Toasted Pickle boasts fresh, […]
Rate this board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Todd Turner on Out of Home Creativity
Todd Turner is the chair of the Creative Committee of the OAAA. Turner is the National Creative Director at Adams+Fairway Outdoor. Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group. An example of Turner’s work is this 2015 Best of […]
3D Coke Billboard in Times Square
Very cool 3D Coca-Cola billboard in Times Square. Worth a look. [wpforms id=”9787″] Paid Advertisement
What digital billboard messages do consumers want?
One of the perks of an OAAA membership is the OAAA’s weekly Outlook which discusses articles and trends in the out of home industry. This week’s OAAA Outlook had a chart summarizing the results of a study in which Posterscope interviewed 100,000 consumers about out of home advertising. The chart […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Going all Out for the Arts
Jason D. King, VP, Corporate Communications, Clear Channel Outdoor Americas For the second year in a row, Clear Channel Outdoor Americas proudly partnered with the New York Musical Festival to help give a space, voice and visibility to new works of art from a diverse range of writers and performers. And since it’s inception, […]
Celebrity Street Cred: Why It’s Different This Time Around
Jodi Senese Executive Vice President, Chief Marketing Officer at OUTFRONT Media The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. The beloved advertising medium of eminent musicians […]
Grand Rapids Bull Market Campaign
GRAND RAPIDS, Mich—First Steps Kent is back on the street with a new campaign to push community efforts to strengthen and coordinate early childhood services in Kent County. The non-profit organization partnered with Midwest creative firm, Extra Credit Projects (ECP), to produce billboards, digital displays, and radio advertising that focus on bringing awareness to their mission and its positive […]
