Creative

Burkhart Marathon Install

Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart.  Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas.  Clever use of a hose as a prop. Insider thinks more out of home companies […]

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that […]

Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Billboard by Elco students intended to save lives

A group of Elco High School students were recognized after winning a billboard contest sponsored by The Center for Traffic Safety and State Farm. The competition was open to all Lebanon County students. The “No Excuses” campaign, sponsored by The Center for Traffic Safety, invited Lebanon County students to create a billboard […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Good and Bad Humor

Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching. The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over […]

Pop art pioneer James Rosenquist dies at 83

Various media sources reported that James Rosenquist, an American artist and one of the protagonists in the pop-art movement died on Friday March 31st. Rosenquist helped define the genre of color-bursting displays of common objects that was also championed by the likes Andy Warhol and Roy Lichtenstein. From 1957 to […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Ad Agency Promotes Opaque, Complicated Outdoor Buying Process

Insider wants to make sure his readers know that this story was originally published on April 1, 2017.  APRIL FOOLS DAY.  The ad agency Piddle has announced an opaque, paper-driven process for buying billboards.  Piddle’s chief creative officer Sven Opak said that the new system’s features include: massive amounts of […]

Penneco on using colors in out of home design.

This week’s Billboard design tips come from Penneco Outdoor’s blog.  They’ve written a brilliant article on choosing the best color for your billboard.  Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a […]