Business

Mark Boidman Says Valuations are Down

On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home.  OAAA members can watch the webinar here.    Near the end of the webinar, Boidman mentioned […]

Talon appoints Sue Frogley as group CEO.

London, February 22, 2024: Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion. Frogley is an accomplished industry leader with over 30 years experience growing […]

OAAA launches new Futures Leader program to train next generation.

WASHINGTON, D.C. – FEBRUARY 22, 2024 – The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful […]

Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies

Here is Billboard Insider’s alphabetical list of North American Out of home companies.  These 592 companies account for 500,406 total out of home displays, including 28,039 digital displays.  Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture and transit. The list is based on display […]

A Testament to the Importance and Love for One’s First Billboard

We all have those established restaurants in our community; the kind that have been around for as long as we can remember, the kind that have survived all the odds that are constantly working against them, the kind whose interior is plastered with old dollar store picture frames full of […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia New Jersey New York Boston The Hamptons Chicago Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ in 1984 with a focus on outdoor advertising opportunities in the New Jersey, Philadelphia […]

Talon Appointed to Execute OOH Campaigns for Luxury Brands

New York, NY – February 20, 2024 – Talon, the global independent Out of Home (OOH) media company, and Out There 360, the Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers. “OOH remains a strategically vital medium for brands operating in […]

Company of the Day: Jarman Outdoor

Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC  28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina.  The company was started in 2002.  Insider talked with owner Chris Jarman who also is a co-owner of Trident Outdoor. Chris Jarman, Owner, Jarman […]