Business

Billboard Insider Classifieds June 24, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

No More Bent Corners With Formetco’s New Falcon Panel

The best solution for low top and high bottom stringer placements. Introducing Formetco’s latest  outdoor advertising innovation, Falcon Bulletin Panels, a galvanized metal and aluminum bulletin panel. This breakthrough product is incredibly beneficial to billboard operators because its field adjustable with easy slide stringer clips and various clip designs. We […]

75% of Billboard Insider readers have lease costs of less than 20% of revenue

Billboard Insider’s readers are doing a good job controlling lease costs.  75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue.  Here are the results.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]

Company of the Day: Barfield Outdoor

Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina.  Ken Barfield is President.  Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]

Out of Home Lease Costs – Take Our Poll

For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues.  Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]

PATTISON Outdoor Partners with Transit Tracking Application TransSee

Pictured above: TTC Bus in Downtown Toronto, trackable with TransSee GPS enabled tracking software   TORONTO, June 20, 2023 (GLOBE NEWSWIRE) — PATTISON Outdoor is proud to announce the latest addition to a growing collection of transit partnerships. In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase […]

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in […]

Who Makes What at the Public Out of Home Companies

Here’s Billboard Insider’s list of who makes what at the public out of home companies.  We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay […]

Daktronics, Inc. Set to Rejoin Russell 3000® Index

BROOKINGS, S.D., June 20, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) is set to rejoin the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens next Monday, June 26, according to a preliminary list of additions. Annual Russell indexes […]

Company of the Day: Azalea Signs

Company:  Azalea Outdoor Advertising Markets:  Georgia, South Carolina. Headquarters: 699 Broad Street Suite 1000, Augusta, Georgia, 30901 Phone: 706-623-3470 Azalea Outdoor owns 187 faces in Georgia and South Carolina.  The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before […]