Congratulations to Meadow Outdoor for their second place finish in the 2024 100 Best Companies to Work For in Oregon. Billboard Insider noticed that this is not the first time that Meadow has made it into the top ten of this annual list so we reached out to Chris Zukin, […]
Business
Billboard Insider Readers are Adding Display Faces
Yesterday Billboard Insider quoted a public out of home company executive who said, “There are no net new billboards being built in America right now so the supply is basically fixed. Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside […]
Company of the Day: JR Promotions
Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1,275 billboard faces in Indiana and Kentucky including 19 digital billboard faces. The company was started by Janeen Sprague in July of 1986. In the spring of 1988, Richard Sprague joined to help the company […]
Is the Number of Billboards in the US Increasing?
At a recent investor meeting, the CEO of one of the big three public out of home companies said this: “There are no net new billboards being built in America right now so the supply is basically fixed.” That claim didn’t seem right to us so we looked at our […]
Solomon Partners Highlights Trend To Watch in 2024
Source: Solomon Partners To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
Company of the Day – Jones Outdoor
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (800) 544-7446 Email: crutchik@jonessign.com Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 19 digitals. They have concentrated coverage […]
Harnessing Scholarly Research for OOH Practitioners
OOH advertising research produced by academics holds great potential for understanding the medium’s efficacy as well as the issues facing the industry. Yet, the proliferation of scholarly research covers many diverse topics, perspectives, and academic disciplines making it difficult for those working in the OOH industry to discover relevant content. […]
Company of the Day: Kelley Outdoor
Company: Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia. Reggie Kelley is the company’s founder. The company was started in January 2015. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]
Billboard Insider Classifieds March 2, 2024
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Lamar’s Vistar Media Investment Paying Dividends
In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]