Billboard Insider received this comment from Adquick’s VP Demand and Analytics Jason Kunkel-de Cesero in response to our reader poll on the out of home sales platforms: Just want to share that most billings in our platform are executed directly with media operators via insertion orders (and mostly involve print/static […]
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Mark Your Calendar!
SAVE THE DATE! Mark your calendars for the upcoming IBO Conference! Taking place in Fort Worth, Texas, from October 8th to October 11th, 2024. This event promises four days of invaluable insights, networking opportunities, and engaging discussions tailored specifically to the IBO community. To receive a free morning […]
Company of the Day – Metro Outdoor Advertising
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and […]
Memorial Day – Remember & Honor
Insider will be back tomorrow.
Billboard Insider Classifieds May 25, 2024
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
Bustling Summer Travel Projections a Boon for Brands Using OOH
Despite higher gas prices, airfares, interest rates and inflation, the wave of travel that emerged as the impacts of the pandemic eased has shown no signs of abating. With Memorial Day and the official start of summer officially upon us, all signs and survey results point to record, or near […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]
Readers Poll: 68% of automated OOH sales take over 90 days to pay
Billboard Insider polled readers on their experience with the automated out of home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). Some interesting findings. 90% our readers use one or more of the automated sales platforms. This number is higher than Billboard Insider expected. 68% of our poll […]
Company of the Day – Mashburn Outdoor
Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta & Savanah, GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 800 traditional and digital billboard faces throughout the Southeast since they were founded in 2009. Mashburn currently […]
AI, DOmedia & OOH: Fueling the Industry with Specialized Data
What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine: you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]