Business

Goddard Says Global Out of Home Back on Track

Global Out of Home revenue looks set to exceed 2022’s $36.8bn, a full recovery from the pandemic, with six factors set to drive further growth in 2024 and beyond, World Out of Home Organization President Tom Goddard said, opening WOO’s first in-person Africa Forum in Cape Town this week. These […]

Company of the Day: Kennedy Outdoor

Company:  Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 75 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy. Richard, how did you get […]

Billboard Insider Readers Only Have Cracker Barrel on Static Billboards

Yesterday Billboard Insider polled readers on whether Cracker Barrel advertises on their static billboards or their digital billboards.  The results were unanimous.  Cracker Barrel only runs on static billboards – at least when it comes to billboards owned by Billboard Insider readers.   To receive a free morning newsletter with […]

Adquick,Attributy and IBO Speedway Partner to Improve Attribution

Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other […]

Williamson & Associates Adds Consulting Division

Williamson and Associates is thrilled to announce a transformative expansion of our services, marking a significant milestone in our commitment to providing unparalleled support to our clients in the Out-of-Home (OOH) Industry. We have formed a strategic partnership with Cynthia Beiler, a distinguished OOH Revenue Optimization Expert and ’23 Women […]

Updated Speaker List for 2024 OOH Media Conference

As we approach the highly anticipated 2024 OOH Media Conference, OAAA is announcing the addition of new leaders from across the industry to its distinguished lineup of speakers. As the event gears up to showcase the latest trends, innovations, and insights in the OOH landscape, these newly confirmed speakers promise […]

Company of the Day: Key-Ads

Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]

Company of the Day: Kelso Advertising

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor […]

Cracker Barrel and Out of Home

Most of you have Cracker Barrel as a tenant on one of your billboards.  Cracker Barrel’s 2023 10k says this: “Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests.”  Billboard Insider has prepared an analysis […]

Cover Your Inventory With New Photos Using SignBird Footprint

  By Trea Sanders We know you’ve got a lot on your plate – managing billboards, dealing with clients, and for most it feels like you’re a one-person army doing everything for everyone all the time. That’s why we’re here to lighten the load with SignBird Footprint, a service designed […]