Here’s a summary of what out of home execs think based on the polls Billboard Insider took this year. Paying Sales Reps Out of home sales reps should be paid a salary plus a 5-10% sales commission. See How Do You Pay Sales Reps. Minimum Return on Investment A majority […]
Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9700 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates all static signs located mostly along state highways. Their structures are primarily […]
Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]
In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]
Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT 59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana. The bench ads are $150/month. To receive a free morning newsletter […]
Company: Good Billboards Markets: Mississippi, Alabama Email: info@goodbillboards.com Phone: 662-361-5807 Good Billboards operates a billboard plant in Mississippi and Alabama. The company’s plant includes digital and static billboards. The company was started in 2016. Christian Good and Grey Land are the company’s Co-Founders. To receive a free morning newsletter […]
Yesterday Digital Signage Pulse editor in chief Nurlan Urazbaev told Billboard Insider improved measurement is a must for the out of home industry. Today Urazbaev identifies three stories to watch in 2024. What are the top three stories you will be watching for in 2024? The shiny things, obviously, are […]
Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia 30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Shannon Graham Graham Outdoor is an independent family owned company which operates a billboard plant with 92 faces in Georgia and Florida. The company was started in 2003 and is owned by Shannon and Tammie Graham. In […]
Dec 21 is typically the shortest “day” of the year, and coupled with the longest night, can make running billboard lights from dusk to dawn an expensive proposition. You have the longest night of the year on the same day you have the least amount of sunlight. For this reason, […]
Nurlan Urazbaev publishes Digital Signage Pulse, a terrific daily digest of what’s happening in the digital sign industry. Billboard Insider is running a two part interview with Urazbaev. Today he talks about what OOH must do better. How did you get involved with the out of home advertising business? Mine […]
