By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Our billboard structures capture attention and facilitate brand recognition, making them indispensable assets for businesses and brands to use all over the world. However, with great visibility comes great responsibility. Billboard owners not only have a duty to maintain […]
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Capturing Audience Attention in Formula 1: The Power of Programmatic DOOH
By Ginny Bourne, Global Marketing and Communications Director, Hivestack Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. The surge […]
DPAA Announces Leading Women in Digital Media
NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who […]
Unveiling the Exclusive Fall IBO Conference: Register Now!
The Out of Home (OOH) advertising industry is gearing up for one of its most awaited events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive gathering promises to be a cornerstone in the OOH calendar, bringing together industry experts, thought leaders, and operators to explore, learn, and […]
Reader Comments On Jesse Londons’ Article on Weather, Billboards and Rust
Billboard Insider always appreciates thoughtful and encouraging comments from readers including these two comments on Jesse Londons‘ article from yesterday. Ted Bratsos, President of All Steel Structures writes: Three cheers for Jesse London on Weather, Billboards, and Rust! Not everyone understands the impact rust can have on your structures. It […]
Travel Continues into 4Q 2023 According to OAAA/Harris Research.
WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
Company of the Day: Carter Outdoor
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]
Jesse London On Weather, Billboards and Rust
Jesse London, President of TierOne Media Media, shared his thoughts with Billboard insider on the weather in the southeast. TierOne has static and digital billboard opportunities throughout the Mobile, Montgomery, Pensacola and Emerald Coast markets. In our two and one half years we have not seen a hurricane yet, though […]
Steer Clear of this Out of Home Fraud
The Philippine Securities and Exchange commission has issued a warning that a fraudulent company named Clear Channel Outdoor Asia Corp is attempting to solicit investments even though it is not related to or affiliated with Clear Channel Outdoor Holdings, the public US based out of home company. The real Clear […]
Company of the Day: Coast Outdoor
Company: Coast Outdoor Advertising Markets: British Columbia Address: 325 – 645 Fort Street, Victoria, BC V8W 1G2, Canada Email: darren@coastoutdoor.com Phone: 250-388-3733 Coast Outdoor is a family business which operates a billboard, transit and bus plant in British Columbia. The plant includes 200 billboards on Vancouver Island and another 200 billboards across the British Columbia […]