Business

Standard Media Index Shows 18% Drop in August OOH Ad Spend

Guideline’s Standard Media Index, which measures actual agency invoicing data showed large declines in August OOH ad spend.  Here’s the press release.  With a summer reduction in OOH activity, OOH share of ad spend revenue saw an 18% decline in August YoY. Traditional media as a whole saw double-digit declines as […]

Company of the Day: CRH Outdoor

Company: CRH Outdoor Address: Gainsville, Georgia Email: sales@crhoutdoor.com Phone: 770-540-4740 Markets: Georgia CRH outdoor operates a billboard plant with 12 faces including 2 digital billboards faces in Georgia.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is […]

Day 1 of the IBO Conference

Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]

Company of the Day – CRG Advertising

Company: CRG Advertising, LLC Headquarters: PO Box 2211, Shelton, CT 06484 Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut.  The signs range in size from 10.5 by 22 to 14 by 60.   The firm was founded in April 2009 […]

Company of the Day: Creative Outdoor

Company: Creative Outdoor Markets:  United States, Canada. Headquarters:  8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada.  The firm was started in 2000 and has offices in […]

Neo to Keynote WOOH Asia Forum

Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, has held a number of senior media posts with a myriad of National, regional and global businesses in markets such […]

Company of the Day – Covenant Media of South Carolina

Company: Covenant Media of South Carolina Markets: South Carolina Headquarters: 7455 Eastview Dr, Irmo, SC 29063 Phone: 803-312-9992 Covenant Media of South Carolina operates 490 billboard locations all in South Carolina. Jonathan Paul is the Sales Manager.   To receive a free morning newsletter with each day’s Billboard insider articles […]

The 5 Metrics I Watch to Manage My OOH Company

By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook.  Here are the 5 metrics that I certain to […]

Company of the Day: CR Signs

Company: CR signs Markets: Iowa Address: 4701 1st Avenue SE, Suite 11, Cedar Rapids, Iowa 52402 Email: aaron@crsignsinc.com Phone: 319-826-3608 CR Signs operates 9 billboard locations having 3 digital faces and 14 static faces in Iowa.  The billboards are located in the Dubuque and Cedar Rapids markets.  In addition to […]

Billboard Insider Classifieds September 30, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]