Business

Company of the Day: Astro Outdoor

Company: Astro Sign and Outdoor Advertising Markets:  New Jersey Headquarters:  230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was established in 1983 by Jerry and Joann Painter family.  Chris Painter is the company’s President. The company originally specialized in smaller highway advertising displays.  Over the time […]

Andrea Messimer-Henley’s 7 Rules For Selling Out of Home

Andrea Messimer Henley has 20 years experience in out of home advertising sales.  Henley is an independent outdoor advertising sales rep in Tampa Florida.  Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]

Grads Utilize Walking Billboards

NOMAD is a new company formed by a group of Washington State University graduates focused on helping companies advertise their messages to college campuses by turning people into walking billboards. On a major west coast campus now you might spot a student walking around with an iPad or tablet placed in the […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

The Election and Out-of-Home Advertising

By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]

Company of The Day: Zalla Media

Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY  41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]

Birds and Billboards – Part II

Insider wrote last week about problems created by birds roosting on billboards.  Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards.  Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards?  Birds typically love perching on billboards because of […]

Shassian: “The billboard is doing well.”

Outfront EVP and CFO Donald Shassian spoke at the Wells Fargo 2016 Tech Media and Telecom Conference on November 9, 2016.  You can listen to the webcast here.  Here’s what caught Insider’s attention. Intro remarks:  “The billboard is doing well…Local is strong…our yields on static and digital are going up…Canada’s […]

Clear Channel Partners With Austin Intl Airport

Austin, TX, USA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic. The new media program comes online […]

Four Questions For OAAA’s Nicole Hayes

Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts.  Nicole joined OAAA in 2011.  She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]