Gaylord, MI is seeking to move a billboard to make way for a development project according to the Petoskey News. The site’s former owners signed a billboard lease with Lamar which runs for an additional 9 years. The property was sold to the city which wishes to develop the site. […]
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don Started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists […]
Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit. The arena will be complete in September 2017. Candice Simons Brooklyn Outdoor is seeking 15 sites in the area. Detroit will hire a consultant in July to assist […]
Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,300 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In November 2013 Lind Media acquired 200 billboards in SW Ohio […]
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50733, Indianapolis, IN Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. […]
Allie McAlpin Communications Director at Lamar has a great post at Blue Bite titled Why Tech Companies Are Using OOH. She talks about recent tech company outdoor campaigns (e.g. Snapchat’s user generated content and Apple’s “shot on iphone 6” ads). McAlpin mentions that a recent Ad Research Foundation study found that […]
Billboard Insider just concluded its first year. John Weller and I wish to thank you for making the website a success with your views and advertising support. Eight in ten startups fail but this one has been a resounding success. We set a record in June with 16,331 views from 4,167 […]
The San Francisco Municipal Transportation Agency and Clear Channel are deploying 500 solar powered lanterns at bus stops. Insider has lending clients who use solar to power billboards which are too far from the grid to get electricity. Lamar has solar powered billboards in 8 markets in Florida. Weather matters […]
Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its Wheels Go Round ‘N Round. Forbes articulates the outdoor value proposition: “Always on, viewable and cannot be turned off, skipped or fast-forwarded.” A reasonable cost ($3.45 CPM for transit […]
Company: JR Billboards Market: Indiana Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1000 billboard faces in Indiana. The company was started by Janeen Sprague in July of 1986. She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards. Janeen saw an opportunity […]
