The New York Times has written an article titled Look Up: In the Digital Age, Billboards are Far From Dead. The article highlights how clients as disparate as the rockers Guns N’ Roses and the tech company Foursquare favor the medium for the following reasons: People are spending more time […]
Business
Branded Cities Philadelphia Market Press Release
Philadelphia, PA. — August 2016 Branded Cities Network (“BCN”) and National Real Estate Development announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will […]
Rumor Has It – Sept 3
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. Third quarter national outdoor business may be down for all the outdoor companies except maybe Lamar. Hard to believe given the strong start to the year. […]
Company of the Day: River Products
Company: River Products, Inc. Markets: Tennessee, Mississippi, Alabama, New York Pennsylvania Headquarters: 5500 Poplar Ave, Suite 2, Memphis, TN 38119 Phone: 901-684-1584 River Products, Inc. owns and operates over 250 Outdoor Advertising Displays including digital displays, trivisions and static boards in the following states: Tennessee Mississippi Alabama New York Pennsylvania […]
Company of the Day – Riley Outdoor
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Insider had the opportunity to talk with Robert Moore who owns Riley Outdoor. Can you share a little about the history of Riley Outdoor? Riley Outdoor was started […]
Company of the day: Reagan Outdoor
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company is privately held and has a billboard plant with over 3,000 faces in […]
Outdoor Legal: Proof of Performance Matters
Do your ad contracts require you to provide proof of performance? Make sure you you comply with proof of performance terms or you may not be able to collect. Here’s a fascinating outdoor advertising proof of performance case. Bacci Pizza Group signed an advertising contract in 2009 with the Illinois […]
Company of the Day: Faris Outdoor
Company: Faris Outdoor Advertising Markets: North Texas, Southwest Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX 76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas […]
Company of the Day – Paramount Media
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 billboard plant in Chicago. The boards vary in size from 14 by 48 to 20 by 60. David Quas is the company’s President. Paid Ad
Rumor Has It – August 27
Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers. The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority. Clear Channel Outdoor seems to be going the other way. […]
