By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, […]
Business
Wolverine Sign Works and Barnes Advertising Turn 100.
By Nancy Fletcher, President and CEO, OAAA. I had the pleasure this weekend of saluting not one but two OAAA member companies celebrating their 100th anniversary. Paul Cook and his family, employees, customers, and friends celebrated 100 years of business for Wolverine Sign Works this afternoon at a Dixieland-music-filled picnic in […]
Company of the Day – Franklin Outdoor
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor operates 600 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin. The company also operates an on premise sign business, a fleet and trailer graphics signs […]
Scott Wells on Clear Channel and the Outdoor Business
Scott Wells, Clear Channel Outdoor’s CEO was interviewed September 8 on All Business with Jeffrey Hayzlett. The interview is 38 minutes long and worth listening to. Here are some brief excerpts. On changes Wells has made at Clear Channel Outdoor: “Our mission is twice as fast is four times […]
Pattison Outdoor Awarded Contract for Richmond, BC Transit Shelter and Bench Advertising
SEPTEMBER 14, 2016DOOH NETWORKS, PRESS RELEASES Canada’s largest Out-of-Home (OOH) advertising company and a leader in transit advertising media sales, today announced a new contract with the City of Richmond for its Transit Shelter (TSA) and Bus Bench Advertising inventory. With an estimated population of nearly 214,000 and the fourth […]
Company of the Day: Foster Interstate
Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction […]
Outfront expands transit advertising in DC, LA and Long Beach.
Outfront Media is doubling down on its investment in transit, making two big announcements this month. In D.C., MD and VA, Outfront installed 31 state of the art 65 inch digital liveboards (ON Smart) in 14 new Metrorail stations to expand on its advertising partnership with Washington Metropolitan Area Transit […]
Outdoor Legal: Advertising Contract Names Matter
Most of the time the names on an outdoor advertising contract are scribbled in at the last minute. The names on the contract matter immensely when it’s time to collect. Here’s an interesting case involving Adams Outdoor.
John Dangerfield opened a restaurant called Johnny’s Suzuki in South Carolina in 2005. The restaurant was managed by a company called Johnny’s Enterprises, Inc.
John Dangerfield signed an outdoor advertising contract with Adams Outdoor on behalf of Johnny’s Suzuki.
Company of the Day: Dangerfield Outdoor
Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two […]
Outdoor Pioneer Dean White dies.
Forbes, Indystar and the Chicago Tribune report that Outdoor Pioneer Dean White died at age 93 on September 14, 2016. In 1946 he joined his father’s Selby, IN White Advertising and built it into Whiteco Industries, a nationwide outdoor advertising company which he sold to Chancellor Media Corp. for $960 million […]