Business

Company Of The Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has […]

Fortune Defends Clear Channel Outdoor.

Fortune’s Jennifer Chiang has written an article titled “Why Clear Channel’s Billboard Campaign is Not That Creepy” in response to several recent articles critical the anti-privacy possibilities of Clear Channel Outdoor’s Radar project.  The Radar project overlays mobile and location data from ATT, SM, Placed and PlaceIQ against Clear Channel […]

Billboard Insider Got Hacked.

Billboard Insider got hacked late last week.  We had to move our sites to a new godaddy account and lost some data in the process.  That’s why the site is lacking past articles. We’ve resumed writing articles and are working on restoring the old data. You’ve heard it before but […]

Company Of The Day: Mile Hi Outdoor

Company: Mile Hi Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112.  303-783-4000.  sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado.  The company also has 9 digital signs.  In addition […]

Outfront Wants Its Own Radar

Location based marketing is all the rage.  Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations.  You can watch a Vimeo video on the new product here.  Here’s the press release: […]

Nancy Fletcher On 25 Years at OAAA

In the outdoor business all roads lead to Nancy Fletcher.  She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law.  She was […]

Company Of The Day: Ace Outdoor

Company: Ace Outdoor Advertising. Market: Sunset Strip, Hollywood, California. Headquarters: 8901 Sunset Blvd., West Hollywood, CA 90069 Ace Outdoor is an independent, locally-owned advertising company which operates four signs with 7 faces along the Sunset Strip in West Hollywood. Ace is managed by Andy Bilanzich who was a punter for […]

Company of The Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH 2016 Billboard Insider Website Ranking: 32nd out of 246 companies. Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is […]

DOMedia’s Ken Sahlin On Online Outdoor Ad Buying

Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate online ad buying and selling. The company’s products have powered over $1 billion in ad transactions. Yesterday DOmedia announced an extension of online ad buying tools. Insider DOmedia CEO Ken Sahlin about online outdoor ad buying. ​Ken, give us a short […]