How much should sales commissions run as a percentage of your gross sign revenues? Frank Rolfe in Big Bucks from Big Signs estimates that agency commissions are normally 16.6% of gross revenue. Paul and Jeffery Wright in Billboard Appraisal say that 15-17.5% of gross revenue is normal for ad agencies […]
Business
From The Archives: Marty Williamson on Site Development
This story was originally published on February 2, 2016. Marty Williamson has 32 years of experience in the Outdoor Advertising industry. He is currently a Principal and founding partner at USA Outdoor, LLC, a Georgia headquartered company which has been developing new billboard sites since 2014. Insider talked with Williamson […]
From The Archives: Why Your Billboard Business Should Use Quickbooks
Small billboard companies used to have either to pay an accountant to keep track of invoices and financials or spend several hundred dollars for accounting software which would only run on a single computer. If your accountant was on vacation or your computer crashed you had no access to financials. […]
Outdoor Growing Faster than the US economy.
The US department of Commerce just released the fourth quarter US GDP figures. US economic growth was a tepid 1.4% during the fourth quarter of 2015. US outdoor revenues grew four times faster than the US economy during the fourth quarter and grew almost twice as fast as the economy […]
Company of the Day: Ashby St Outdoor
Company: Ashby St Outdoor Markets: Northwest Arkansas. Headquarters: 1830 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Company of the Day: BESKO Outdoor
Company: BESKO Outdoor Markets: Northeastern Pennsylvania, Northern New Jersey & New York City Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: sales@beskomedia.com Besko Outdoor is a regional outdoor advertising company headquartered in Lake Wallenpaupack, Pennsylvania and operating in three major states. The Company was founded in the 1970’s by Ted Ericson and […]
Vendor Spotlight: Circle Graphics
Circle Graphics is the world’s largest producer of large-format digital graphics. Its 400,000 square foot manufacturing facilities house 88 grand format printers, custom automated finishing equipment and coating capabilities to produce printed recyclable materials up to 16 feet wide. The prepress department processes more than 30,000 files per day with […]
Company of the Day: Arizona Billboard Company
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Phoenix, Southern Arizona and Tuscon. The company has been in business for over 30 years and is run […]
Billboards Aren’t Just For Businesses
Businesses are front and center in the outdoor industry sales effort. Don’t forget non-business clients, however, as can be seen from two news items today. The Eagle reports that the FBI is using billboards with enhanced pictures of a suspect to try to solve a bank robbery/murder case in Rochester. […]
Company Of The Day: Waitt Outdoor
Company: Waitt Outdoor Markets: Southern Minnesota, Iowa, Eastern Nebraska, Missouri Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas. Waitt Outdoor is owned by Michael Delich and Norman Waitt. Norman Waitt also owns Bobby […]
