Company: Penneco Outdoor Market: Pennsylvania Headquarters: 6608 Route 22 Delmont, PA 15626 Phone: 724-382-6828 Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns 31 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. The company is affiliated with the Delmont headquartered […]
Business
Digital Marketers Are Refunding Fraudulent Click Charges.
“This is an operational burden. But it is the right thing to do. We want to remove fraud as a concern for everyone who uses our platform.” Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks. Ad Age has […]
Apparatix – Providing Billboard Solutions
Insider caught up with a very busy John James of Apparatix for an interview. John, tell us a little about Apparatix? Apparatix provides comprehensive solutions for out of home billboard operators. Our modules for proposals, offers, contracts, posting instructions, proof of performance, work orders, billing, lease management, accounting and management […]
Company of the Day: Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just […]
Company of the Day: Keystone Outdoor Advertising
Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement
Ad Age Says Technology Fuels Out-of-Home Renaissance
Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.” Technology creates the ability to tailor outdoor ads to local consumers. Here are some of the examples Ad Age talks about: A Chicago billboard […]
Public Agencies Use Billboards
Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a […]
Company of the Day: Mixed Media Group
Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc. 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago. The company’s signs are concentrated in McHenry […]
OAAA Special Report: 50 Interviews Reveal What’s On Your Mind
By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank […]
Company of the Day: KEM Advertising
Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Tesax, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the […]
