DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
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Gondek on Barriers to Outdoor Programmatic Buying
Insider ran an interview with Rick Robinson last week discussing the rise of programmatic outdoor buying. Jerry Gondek, Director of Client Partnerships at Out of Home America Wilkins Media thinks we underestimate the obstacles to programmatic buying of outdoor space. Out of Home America Wilkins Media is an out-of-home media specialist […]
Airports Ideal Environment for B2B and Consumer Marketing
Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise. Among the findings: 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands. 75% of leisure and […]
Company Of The Day: Allison Outdoor
Company: Allison Outdoor Markets: North Carolina, Georgia. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone:828-586-2737 Allison outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in western North Carolina and Noth Georgia with 1200 billboards. The firm’s inventory […]
8 tips to make your outdoor advertising website secure.
Billboard Insider knows from experience the importance of securing your website. He spent two weeks in February fending off a hack. Here are 8 simple things to make your outdoor advertising website secure. Install two part verification to access your host. Any time you want to login to your email […]
Josh Kruter Leaves Clear Channel Outdoor
Insider has heard from two sources that Josh Kruter, Clear Channel Outdoor SVP for digital products, left the company for a job at a tech company. Kruter supervised the digital product portfolio for Clear Channel outdoor and worked on the company’s Radar project. Clear Channel Outdoor General Counsel Craig Gangi […]
Company of The Day: Venture Outdoor
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a […]
Company of the Day: Tyler Outdoor
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,500 digital billboards, static billboards, bus benches and bus shelters in Oklahoma City, Edmond, Midwest City, Norman, Stillwater and Tulsa. Tyler Outdoor […]
Clear Channel Outdoor Execs Leaving
Insider hears rumors that executives are leaving Clear Channel Outdoor and also that more Clear Channel Outdoor markets will be put up for sale soon. Clear Channel Outdoor General Counsel Craig Gangi left in March to join Omnicom. Insider heard rumors that Clear Channel Outdoor EVP of Human Resources Julio […]
Baltimore’s Spectacular LED Art Board
Insider has written before about how digital signs can be used to create buzz in urban environments. Baltimore has a spectacular 52′ by 42’ Formetco digital sign which runs ads and also provides free space for artists to showcase their work. The digital sign was constructed in July 2014 and […]
