Columbus Business First reports that DoMedia has raised $3 million to expand its automated outdoor advertising marketplace. The investors included Advantage Capital Partners and tbe Ohio Innovation Fund. Last week DoMedia announced a new Supply Side Platform to make the outdoor ad buying process more efficient. You can read a […]
Business
Company of The Day: BPS Outdoor
Company: BPS Outdoor Markets: Southern Georgia, Northern Florida Headquarters: PO Box 47, 807 West Second Street, Tifton, GA 31794 Phone: (229)382-6060 BPS outdoor owns billboards in Southern Georgia and Northern Florida. The company was started in February 1999. Carl Hutchinson is the firm’s General Manager. Selena McIntyre is the firm’s […]
Five Reasons To Be Cautious About Landmark
Insider was asked again this week what he thinks of Landmark Infrastructure. Landmark Infrastructure is a public company which owns 1,456 billboard, tower and wind turbine leases and easements. Landmark has an office or origination person in 24 cities (see graphic below which came from a March 2016 investor […]
Billboards Help Combat Zika Virus
Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
Company of the Day: Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Company of the Day: WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider had a chance this week to interview Nick Giacomini of WC Media. How did WC Media get […]
Vector Media Partners With Great Bus
Here are excerpts of a press release Insider received today: New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create […]
Company of The Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard […]
90% of US Travelers Notice OOH Advertising
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Governor’s Scandal Includes an Outdoor Component
The recently documented difficulties for Alabama Governor Robert Bentley include an alleged relationship with his political adviser Rebekah Mason (see the article from AJC.com). One of the questions that has arisen is a reported $245,600 in payments to Rebekah Mason’s husband, Jonathan Mason and his company JRM Enterprises. An article printed […]
