Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews six ways to approach decision-makers. Start at the top – Go to the corporate website. Executives are always listed. Send the CEO a brief email. Ask them who makes decisions on advertising for your company? […]
Business
Company of the Day: Whiteway Outdoor
Company: Whiteway Outdoor Market: Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 779-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard structures and 3 digital billboard structures located in Atlanta. Insider drove past many of the boards yesterday during a […]
Company of the Day: Veale Outdoor
Company: Veale Outdoor Advertising Markets: California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA 95403 Phone: 707-575-3752 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising business (California Outdoor Advertising License #3) is the only locally owned, licensed, outdoor advertising business in Sonoma County, CA. The company has operated in Sonoma County for thirty […]
OOH’s Untapped Potential is Right in Front of Us — and what we can do to unlock it
Thanks to Clive Punter, Chief Revenue Officer at Outfront Media for allowing us to reprint his article. Last week in NYC, the great and good in the US out-of-home (OOH) advertising industry met at the Ad Club’s get together to talk about ‘Contextual Connections – The Evolution of […]
In 2017 OOH will do well and do good.
By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. […]
Daucanski on how out of home sales needs to change.
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently at with Clear Channel Outdoor in Dallas and Florida and prior to that at All over Media and Lamar. Insider talked with Daucanski about how out of home sales is changing. You can […]
Outfront VP-Midwest Tom Carroll Leaving
Tom Carroll, Outfront’s Regional VP- Midwest is leaving after a long and accomplished career. Outfront has posted a job opening for Regional VP – Midwest. Tom Carroll spent nearly 40 years in the out of home business. beginning with Eller in Grand Rapids in 1977. He moved to Detroit in 1986 […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Markets: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and […]
Three Out of Home Website Design Flaws
Insider will release the 2017 out of home website rankings next month. Here are three out of home website design flaws Insider has noticed while compiling the rankings. No staff pictures or names. Only 19% of the out of home websites in Insider’s database contain staff names and pictures. Why […]
Company of the Day – Vista Outdoor Advertising
Company: Vista Outdoor Advertising Headquarters: 117 Osborne Street, St. Marys, GA 31558 Markets: Florida and Georgia Phone: 912.882.6262 Email: info@vistaoa.com Vista was established in 1984 with the construction of its first billboard (a ‘stick built’) in St. Marys. They offer over 200 premier displays including two digital billboards in Nassau County, Florida and Camden […]