Business

Year End AI Roundup – Cattle Are Easier!

Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]

Ian Dallimore’s 2024 Predictions

In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]

Great Falls Bus Bench

Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT  59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana.  The bench ads are $150/month.   To receive a free morning newsletter […]

Company of the Day – Good Billboards

Company:  Good Billboards Markets: Mississippi, Alabama Email: info@goodbillboards.com Phone: 662-361-5807 Good Billboards operates a billboard plant in Mississippi and Alabama.  The company’s plant includes digital and static billboards.   The company was started in 2016.  Christian Good and Grey Land are the company’s Co-Founders.   To receive a free morning newsletter […]

Three Out of Home Stories to Watch in 2024

Yesterday Digital Signage Pulse editor in chief Nurlan Urazbaev told Billboard Insider improved measurement is a must for the out of home industry.  Today Urazbaev identifies three stories to watch in 2024. What are the top three stories you will be watching for in 2024? The shiny things, obviously, are […]

Company of the Day: Graham Outdoor

Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia  30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Shannon Graham Graham Outdoor is an independent family owned company which operates a billboard plant with 92 faces in Georgia and Florida.  The company was started in 2003 and is owned by Shannon and Tammie Graham.  In […]

Designing OOH Solar for the Worst Solar Day of the Year

Dec 21 is typically the shortest “day” of the year, and coupled with the longest night, can make running billboard lights from dusk to dawn an expensive proposition. You have the longest night of the year on the same day you have the least amount of sunlight. For this reason, […]

Nurlan Urazbaev On What OOH Must Do Better

Nurlan Urazbaev publishes Digital Signage Pulse, a terrific daily digest of what’s happening in the digital sign industry.  Billboard Insider is running a two part interview with Urazbaev.  Today he talks about what OOH must do better. How did you get involved with the out of home advertising business? Mine […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Boerne, Brazoria, Brookshire, Bulverde, Caldwell, Cameron, Canyon Lake, […]

2023 OOH Tech Review

Insider is continually amazed at how technology benefits Out of Home.  It also changes at lightning  speed and we need to have operating platforms that  can keep pace. We asked Mike Donaldson, Chief Growth Officer, at BillboardPlanet to provide his perspective on 2023 and a look ahead to the new […]