Marketingcharts.com has done a nice graph of the quarterly change in US outdoor revenues since 2012. You can see that US outdoor revenues have rebounded nicely in 2015 after a dip in 2014. We’ve reproduced the chart below. Click on the chart to read the entire Marketing Charts article. Paid […]
Business
Company of the Day: Southeastern Displays
Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky 42102-0990 Phone: 270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky. The company has 30 sheets and bulletins. The company has a 50 year history. Paid Ad
44% ROI on Billboard Lights Retrofit
If you have a static billboard plant with old, inefficient lights you should consider upgrading to high efficiency LED lights. Insider achieved a 44% return on capital by replacing the old lights on a 14 by 48 static billboard with high efficiency Cree LED’s. Here’s the analysis. The 14 by […]
Company of the Day: Redfish Ads
Company: Redfish Outdoor Advertising Market: Tulsa Oklahoma Headquarters: PO Box 52275, Tulsa, OK 74152 Phone: 918-260-4235 Redfish ads was started in 2003 by Daxton Neal after a career in network TV stations, out of home ad agencies and privately owned outdoor companies. Redfish owns 8 static faces and 2 digital […]
JC Decaux founder dies.
Jean-Claude Decaux, founder of the outdoor and transit advertising company JCDecaux has died at age 78. Decaux handed control of the company to his son in 2000. JCDecaux operates 491,950 street furniture faces, 207,260 billboard faces, 379,060 transit faces and 41,470 airport faces in 56 countries. Paid Ad
Pelican Outdoor
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson. Paid Ad
Bay County Partners With Premium Outdoor
Premium Outdoor has partnered with Bay County, Florida and their 14 digital billboards now have the capability to display direct messages from Twitter. The county Emergency Operations Center will have the ability to directly tweet to the billboards. They also would be able to […]
Phil Morton On Political Ads and Outdoor
Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.” Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses. Mitt Romney bought digital flips in cities where President Obama […]
Company of the Day: Outdoor Displays, Inc.
Company: Outdoor Displays, Inc. Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee. Paid Advertisement
iHeartMedia Wins Lawsuit
iHeartMedia, Inc. won its lawsuit blocking notices of default from several of its creditors. The verdict on Tuesday from state District Judge Cathleen Stryker permanently blocks bondholders unhappy over a recent transfer of assets within the radio, billboard and digital company from filing default notices against the company in connection […]
