Business

Company of the Day: Middleton Outdoor

Company: Middleton Outdoor Markets: Texas Headquarters:  PO Box 3893, Victoria, TX  77903-3893 Phone: 361-575-1664 Middleton Outdoor operates 10 digital billboards in Victoria, Texas. Paid Ad

Appeals Court Reverses Ft Wayne Transit’s Rejection of Healthcare Ad

Rocky Mountain Sign Law reports that the Seventh Circuit appeals court in Indiana has ruled that the Fort Wayne Transit systems rejection of a healthcare ad was unreasonable in light of the transit agency’s ad policy. The Fort Wayne Transit Agency (“Citilink”) has a policy that prohibits as that “express […]

The Pros and Cons of Railroad Leases

Insider has several outdoor clients who have railroad leases, that is, leases for billboards which are located in railroad rights of way.  Here are the advantages of railroad leases. Easy access. Most railroad sites are easy to access and build because the ground is cleared and vegetation free. Great locations. […]

City Seeks To Move Billboard

Gaylord, MI is seeking to move a billboard to make way for a development project according to the Petoskey News.  The site’s former owners signed a billboard lease with Lamar which runs for an additional 9 years.  The property was sold to the city which wishes to develop the site. […]

Company of the Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don Started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists […]

Brooklyn Outdoor Seeking Billboards Around New Detroit Arena.

Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit.  The arena will be complete in September 2017.   Candice Simons Brooklyn Outdoor is seeking 15 sites in the area.  Detroit will hire a consultant in July to assist […]

Company of the Day: Lind Media

Company:  Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,300 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In November 2013 Lind Media acquired 200 billboards in SW Ohio […]

Company of the Day: Keyes Outdoor

Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50733, Indianapolis, IN Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana.  Jeff Keyes is the company’s owner. […]

Why Tech Companies Are Using OOH

Allie McAlpin Communications Director at Lamar has a great post at Blue Bite titled Why Tech Companies Are Using OOH.  She talks about recent tech company outdoor campaigns (e.g. Snapchat’s user generated content and Apple’s “shot on iphone 6” ads). McAlpin mentions that a recent Ad Research Foundation study found that […]

Billboard Insider One Year Old.

Billboard Insider just concluded its first year.  John Weller and I wish to thank you for making the website a success with your views and advertising support.  Eight in ten startups fail but this one has been a resounding success.  We set a record in June with 16,331 views from 4,167 […]