Insider wrote Saturday about an Association of National Advertisers study which found that ad agencies are getting undisclosed rebates from radio, TV and outdoor clients. The study will be released this week. Insider asked three industry executives whether undisclosed rebates are are a problem in the outdoor industry. One source […]
Business
Company of the Day: Bella Outdoor
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company has twelve 8 by 20, 10 by 24 and 12 by 26 and structures around Billings. Prior to starting Bella Mancuso worked in sales […]
Clear Channel Outdoor’s Matthew Dearden Appointed FEPE International President
Barcelona, Spain (June 6, 2016) – Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. In his new role […]
Ad Agencies Getting Rebates From Media Companies for Advertising
Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients. Rebates are a common practice […]
Company of the Day: View Outdoor
Company: View Outdoor Markets: Indiana and Illinois Headquarters: View Outdoor Advertising, LLC., 1000 E 80th Place, Suite 700N, Merrillville, IN 46410. Phone: 866-757-8439 View Outdoor owns 575 bulletins, wallscapes and transit wraps in Illinois and Indiana. The company was founded in 2004 by Dean White who many of you know […]
Company of the Day: Triple O Outdoor
Company: Triple O Outdoor Market: Triple O Outdoor services the North Houston Metro Area: Conroe, The Woodlands Montgomery County Headquarters: P.O. Box 101253, Fort Worth, TX 76185 Phone: 963-777-3527 Email: walter@tripleooutdoor.com Triple O is a family business which was founded in 1995. The company has four digital faces and 6 static faces in […]
ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + Media
New York, NY (May 18, 2016) — ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc’s Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency. Haworth — whose clients include Ben & Jerry’s, […]
Ken Sahlin on Automated Outdoor Buying
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling. The firm’s platform powered approximately 5% of all US outdoor transactions during 2015. Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of […]
Rouge Media Acquires On-Campus Media
Media Post reports that Rouge Media, a Toronto-based out of home media company, announced the acquisition of On-Campus Media, the largest U.S. College digital out-of-home advertising network today. The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. Rouge will also expand its U.S. network […]
Company of the Day: Tri Outdoor
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of […]
