Insider this week had the opportunity to interview Trent Lindmark, President of Blue Sky Outdoor and Blue Sky Digital Printing in Norman, Oklahoma. Company: Blue Sky Outdoor Advertising Headquarters: 2380 Industrial Blvd. Norman, OK 73069 Phone: 405-928-5800 Email: info@blueskyoutdoor.com Tell us about your territory and inventory? We have 750 bulletins faces […]
Business
Study Projects US Outdoor Growth at 4%/year.
A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
Triad Outdoor
Company: Triad Outdoor Market: North Carolina Headquarters: 131 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Triad Outdoor is a family owned company which has been in the outdoor business since 1965. The company’s plant consists primarily of 10 by 40 and 14 by 48 static billboards James T. Bryant […]
Company of the Day: Arnold Outdoor
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The firm is owned by John Arnold. Paid Ad
Beacons and Billboards
MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Borrell Associates Issues Report on Outdoor Advertising
Borrell Associates has issued a report on the Outdoor Advertising industry. The report costs $995 and can be accessed via the Borrell website. The reports says digital signage accounts for 17% of all billboard sales. Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009. […]
Formetco Hires Jim Leisge as Purchasing Manager
Duluth, GA (June 13, 2016). Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the appointment of Jim Leisge as Purchasing Manager. Leisge will coordinate and oversee Formetco’s purchasing department with plans to implement a procurement process that helps improve inventory management and reduce […]
Company of the Day – Arrington Outdoor
Company: Arrington Outdoor Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone: 678-624-9275 Email: info@arringtonoutdoor.com Market: Strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their advertising reach extends to over twenty […]
American Outdoor Advertising
Company: American Outdoor Advertising Markets: San Diego, Las Vegas, Arizona. Headquarters: 1702 E Highland Ave, Suite 304, Phoeniz AZ 85016 Phone: 602-687-9220 American Outdoor advertising (www.americanoutdoor.net) operates billboards in San Diego, Las Vegas and Arizona. This company should not be confused with American Outdoor Advertising (www.americanoutdooradvertising.net) which operates billboards in […]
An Interview with Martin Poitras, Rouge Media CEO
As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group. When was it founded, what was its original market focus and how has it evolved? […]
