Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is a tripartite organization representing the […]
Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD 57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek. The company built its first first structure in South Dakota in 2002. Today Roadside’s plant includes 50 structures in […]
Longtime industry veterans Herb and Wilma Stark have sold Stark Outdoor Advertising to Browder Media. Stark Outdoor operates a plant of 23 double-stacked billboards in Eastern Texas. The Starks entered the billboard business in 1987 when there were looking for a way to bring people to their blueberry farm. Herb traded […]
“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.” Melissa Sharp, veteran campaign planner quoted in The Hill. In a June 23, 2013 article in The Hill Bob McCuin of […]
Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. Here is the latest example, from Ohio: May 19. Suspected heroin dealer Mekahale Lamb escaped a transport vehicle in Cincinnati. Law enforcement activated […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. Matt, how did Mollman enter the outdoor business? I used to post vinyl for […]
Miami, FL. July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture backed technology company, AdMobilize, announced today a strategic partnership to test realtime vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides realtime intelligent analytics on both vehicle and […]
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 452052 Garland, Texas 75045 Phone: 877-286-7276 Email: craig@ramoutdoor.net RAM Outdoor Advertising is a locally operated billboard company servicing the Greater Fort Smith, Arkansas area. Their inventory consists of static, tri-vision and digital faces. Craig Roberts is the Managing Partner. Ram Outdoor Advertising should not […]
The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
Company: Reeves Outdoor Markets: Texas Headquarters: 114 W Mason St, Mabank, TX 75147 Phone: 903-330-4060 Reeves Outdoor operates a billboard plant in East Texas, from Dallas to Tyler, including Athens and Corsicana. The company is a member of the IBOUSA. Reeves Outdoor should not be confused with Reeves Media, the […]
