Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta & Savanah, GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 800 traditional and digital billboard faces throughout the Southeast since they were founded in 2009. Mashburn currently […]
What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine: you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]
Vehicle miles travelled improved by 0.7% to 275.5 billion miles during the month of March 2024 according to the FHWA March 2024 Travel Volume Trends. Here’s the data. The South Atlantic states were the only part of the United States to see a traffic decline. Here’s a chart showing how […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,100 faces including 18 digital faces in 4 western states. The firm started by Joe Zukin in 1968. Joe Zukin died on December 4, 2018. […]
In early April, West Virginia Gov. Jim Justice placed four counties under a state of emergency just hours after a major line of storms moved through packing 80 and 90 mph winds. Unfortunately WV Outdoor was greatly impacted by the storms as we wrote about on April 5th. Thus week […]
There are numerous automated out of home sales platforms (e.g. Adomni, Adquick, Blip, OneScreen.Ai, Place Exchange and Vistar to name a few). Billboard Insider is hearing disconcerting reports that some automated out of home platforms are slow pay. We thought one of the benefits of automated out of home platforms […]
Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: California, East Bay Area Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. To receive a free morning newsletter with each day’s Billboard insider articles […]
Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. US out of home revenues grew 6.8% in the first quarter of 2024 […]
A terrible story Billboard Insider has been following in India. Last week a large billboard blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. Billboard Insider’s take: Never cut corners when it comes […]
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
