Company: Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. The firm’s billboards […]
Business
Lamar Bought Middleton Outdoor
On March 13, 2017 we reported that Middleton Outdoor sold its Texas plant. Max Drachman of Kalil and Co brokered the transaction. The Victoria Advocate ran an article on the sale yesterday which identified Lamar as the buyer. Middleton operated 10 digital billboards in Victoria, Texas. [wpforms id=”9787″] Paid Advertisement […]
Vendor Profile: AdQuick
This is the second in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]
Company of the Day: Key Outdoor
Company: Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL 60914 Phone: 815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa. Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]
2017 CPM Media Inflation Projections
Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
Outfront Mobile Platform Used by 1000 Brands
NEW YORK, March 23, 2017 — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with […]
Freitas on tech, the OBIEs and the next big thing.
Stephen Freitas is Chief Marketing Officer of the OAAA. He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]
Yesco Preserving Vegas Electronic Signs
CBS News ran a story on Yesco’s Las Vegas boneyard for historic neon signs. It’s been turned into the two acre Neon Museum on Las Vegas Boulevard which houses 200 historic signs. 100,000 people visited the museum last year. You can watch the 5 minute CBS News Story […]
Company of the Day – Carroll Advertising
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email: carolla@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has 60 static and digital billboard faces covering the Greater Boston Area, New […]
This Week’s Classifieds
Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager. Welcome to the Land of Lincoln. Calling all hipsters. Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep. Visit the observatory made famous by the Lalaland movie. Billboards […]