You’ve grown up in a billboard industry family when you get a birthday cake like this: Insider wishes to thank Kevin Joyce of Joyce Outdoor for contributing the picture. We’ll feature Joyce Outdoor as Billboard Insider’s company on the day on October 17. Paid Ad
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Antennas on billboards: Long on promise, short on revenues
“We continue to feel that this could be an interesting revenue stream…Right now the dollars are relatively small and the interest is relatively high” said Outfront CEO Jeffrey Male at a Goldman Sachs conference this month. in describing efforts to put data antennas on billboards. Outfront is using Diamond as […]
Company of the Day: Sapp Outdoor
Company: Sapp Outdoor Markets: Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Sapp Outdoor was started in 1949 and operates a billboard plant in 10 southeast Georgia counties. Insider recalls seeing lots of Sapp billboards in Statesboro. Neal Sapp is the company’s President. Paid Ad
Ken Sahlin tells Sixteen:Nine you should be able to buy outdoor at 2am in your pajamas.
Last week the Sixteen:Nine podcast interviewed Ken Sahlin the CEO of DoMedia, the Columbus, OH developer of cloud-based tools to facilitate the buying and selling of out-of-home media. Here are some snippets from the Sixteen:Nine interview with Ken Sahlin. On how the agency people who buy outdoor are different today: […]
Shareholder Agreements and Succession Plans
Insider sees lots of small outdoor companies who don’t have shareholder succession agreements. This is a big mistake. Insider has had two lending clients die suddenly. In each case their company was protected by a succession plan which allowed the business to function without disruption. What should a good succession […]
Company of the Day – Park Outdoor Advertising
Company: Park Outdoor Advertising Headquarters: 11 Ascot Pl. Ithaca NY Markets: Covering 15,000 square miles in Central New York and Susquehanna and Wyoming Counties, PA Phone: 607.257.1477 Email: bill.dugan@parkoutdoor.com Paid Advertisement
Outdoor Legal: Memories Change, Documents Last Forever
Outdoor land leases and easements are long term agreements. Landowners have a way of forgetting exactly what’s in a lease or easement agreement with the passage of time. Pocono Realty v Lamar demonstrates how a well written easement can protect you when your landlord has a fuzzy memory. In 1998 […]
Company of the Day: Oliver Outdoor Advertising
Company: Oliver Outdoor Advertising Markets: Pennsylvania Headquarters: 1768 North Main Street Extension, Suite 4, Butler, PA 16001 Phone: 866-669-1333 Oliver Outdoor is a family owned outdoor advertising company based in Butler, Pennsylvania. The company was founded by brothers Jerry and Jaymie Oliver. The company operates an 85 face billboard plant […]
The independent outdoor company guide to national advertising
Here’s a summary of a talk Terry Carmody of Integration Media and Beverly Rothenberg of NYMM gave on National Advertising at the IBOUSA meeting. Agencies control the business on many large national companies (e.g. BP, Sprint, Verizon, Coke, Sams Club, Walmart) and place the advertising nationally for short 4-6 week […]
Jon Odom on Steel Billboard Maintenance
Jon Odom runs Productivity Fabricators, a Richmond, Indiana company which specializes in producing outdoor advertising structures. He was a speaker at the recent OAAA safety meeting as well as the IBOUSA meeting. Insider asked Odom for tips on steel monopole preventative maintenance and this was Odom’s answer: A periodic inspection is […]