Business

Company of the Day: Michigan Outdoor

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.  Steve and Anne Murray own the business. Paid Ad

Company of the Day – Koala Outdoor

Company:  Koala Outdoor  Headquarters:  P.O. Box 96, Lakeland, FL 33802 Markets: South Central Florida, including Lakeland, Auburndale, Mulberry, Bartow and Lake Wales Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements. Their low overheard allows them to provide billboards at a […]

Company of the Day: Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked his way […]

US Outdoor Revenues Growing Faster Than US Economy

Yesterday Insider ran OAAA’s announcement that US Out of home revenue grew 4.1% for the second quarter of 2016.   Out of home grew faster than the US economy as you can see from the table below.  The out of home industry grew at 3.5 times faster than the US […]

Tab Rebrands to Geopath in 1 month.

Insider saw a reminder yesterday in his Linkedin feed from Geopath President Kym Frank that TAB officially rebrands to Geopath in 1 month.  The rebrand will take place in Times Square on September 19.  In  July 2016 Billboard Insider interviewed Kym Frank about the rebranding.  Be nice to Kym and she […]

Out of Home Advertising Up 4.1% in Q2 2016

August 18, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.8 […]

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 49 structure billboard plant in Southwest Indiana.  The company is privately held.  David Mounts is the company’s President.   Paid Ad

OAAG Annual Convention – October 5-7

The Outdoor Advertising Association of Georgia will hold its Annual Convention on October 5-7, 2016 at the Hyatt Regency on Riverstreet in Savannah, Georgia.  The convention will provide attendees with the most recent trends and developments in the outdoor advertising industry along with the opportunity to network with peers involved […]

Creative Uses For Billboards in Illinois.

Two examples of people in Illinois using billboards in creative ways. Fox 55 has a story about an Adams Outdoor art director proposing to his girlfriend on a Champaign, IL billboard. The Chicago Sun Times reports that Chicago Mayor Rahm Emanuel is using 28 digital billboards as well as bus […]

Company of the Day – Crossroads Outdoor

Company:  Crossroads Outdoor Headquarters: 2487 South Michigan Road, Suite E, Eaton Rapids, MI 48827 Markets: Crossroads Outdoor has billboards throughout Michigan and covers, or at least has a presence in, the Grand Rapids Demographic Marketing Area (DMA), Traverse City DMA and Flint DMA. Some of the more prominent cities within their footprint are […]