Business

How to get your first out of home advertising client.

This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers.  Do you have a post on how to approach advertisers?”  Here are Insider’s thoughts. Compile a ride sheet.  The ride sheet should be 1 page and […]

Vinyl Strength – Is Lighter Better?

By Sarah Davis, Blue Sky Digital Printing We have had a lot of people ask us “Which product performs better, the 7 oz. or the 13 oz.?” One might say because the 13 oz. is heavier, it must be stronger, right? Not necessarily. There are three different pieces to the […]

Company of the Day: Buckland Media

Company:  Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK  73112 Phone: 405-219-1800 Email: bucklandmediaok@gmail.com Ben Buckland Media operates 128 faces plus 4 digital billboards in Western Oklahoma.  The company is owned by Ben Buckland.  Buckland has a background in the radio and publishing business and has also served as the announcer […]

GO2018 in 5 quotes

“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads.  I know this because the art was sent to me for approval.”  – Vince Miller, President, DDI Media.  A comment over lunch […]

Huntington Outdoor’s Jena Powell wins OH primary

The Dayton Daily News reports that Huntington Outdoor’s VP-Sales Jena Powell won the republican primary for Ohio State House of representatives district 80 with 49% of the vote.  She faces a Democratic write-in candidate in the November 6 general election. If elected Jena will be join Elevation Outdoor’s Martin Daniels […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com David Buring owns Burelz Outdoor which operates 8 digital faces and 2 tri-visions in Memphis and Nashville Tennessee. David started his first outdoor company in 1992 having owned either […]

Nancy Fletcher state of the industry speech at GO2018

OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. I want to celebrate with you the many OOH industry successes in the […]

Kym Frank Keynote Speech at the GO2018

  Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. Hello everyone and thank you so much for joining us at the Geopath/OAAA conference in Weird Old Austin, […]

Geopath Market Spotlight: Dallas

Did you know: The integrated circuit computer chip, which later became the microchip, was invented in Dallas in 1958. Dallas is the 9th largest city in the US, boasting a population of 1,280,000. This week’s Geopath Market Spotlight focuses on the Dallas-Ft Worth DMA. Infographics for the top DMAs and […]

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  The company is owned by Jarrett Brown.  Insider talked with Brown. Jarrett, how did […]