Business

Jan Dawson gets it wrong.

Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data.  Radio is in decline, but not outdoor. […]

Company of the Day – East West Media

Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer.  The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]

Takeaways From Last Week’s IBO Conference

Insider attended the IBOUSA conference in Scottsdale, AZ last week.  The IBOUSA focuses on the needs and concerns of independent out of home advertising companies.   You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]

Company of the Day: Effective Outdoor Advertising

Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL  36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates  a billboard plant with more than 22 structures in Alabama.  John Persons is the company’s CEO.     [wpforms id=”9787″] […]

Millenniels and out of home

Insider enjoyed reading this post by Haley Altus, a project coordinator at EMC Outdoor on how millennials view out of home.  Thanks to EMC Outdoor for permission to publish.   Millennial Mindset: A Day in the Media Life of a Millennial. By Haley Altus and EMC Outdoor. One year ago, […]

Vector Media Announces Transition of Marc Borzykowski to the Role of CEO

NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]

IBO Fuze Formed to Provide Software Solutions to Independent Billboard Companies.

IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Josh Feferman, President of Primary Media Dallas TX, a founding executive of IBOUSA, announced IBO FUZE, a cloud-based software platform designed specifically for independent billboard operators. IBO Fuze is an outgrowth of the IBO Fusion initiative and provides a comprehensive and […]

IBO Fushion formed to evaluate billboard technologies.

IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Charlie MacIntyre, President of Bullfrog Outdoor Fort Wayne IN, a founding executive of IBOUSA, announced the formation of IBO FUSION, an industry council of leading technology companies with the express purpose of evaluating emerging technologies, identifying best practices, and encouraging system […]

Company of the Day – Eagle Outdoor

Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site hanging from a swing stage […]

IBO VISION launched.

IBOUSA Spring Conference Scottsdale AZ, May 4th, 2017 – Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. IBO Vision is an outgrowth of […]