Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun for the lights to come back on. Also the equipment is generally unreliable and expensive. IQ Power systems is developing a better solar alternative: a hybrid solar/generator system. The system […]
Business
Company of the Day: Atlantic Outdoor
Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor specializes in premium billboard locations in Manhattan and the surrounding New York City boroughs. The company was founded in 1997. Atlantic Outdoor should not be confused with […]
Will Billboards Work For My Business
Mobile and youtube need to be a part of your outdoor company’s marketing strategy. Here’s an outstanding 3 minute video from Kegerreis Outdoor titled “Will Billboards Work For My Business”. Some people would rather watch than read and this short marketing piece does an excellent job communicating the benefits of […]
Billboard Birthday Cakes – Part II
On October 1 we did a post about a Joyce Outdoor Billboard birthday cake. Jessica Clark a digital marketing specialist at Porter Outdoor Advertising read the post and sent Insider a picture of a “Billboard Cake” she designed for Porter’s Indiana Sales Manager Steve Rankin when he retired after 20 years of service. […]
Broadsign’s Tech Guru On The Future of Outdoor
Bryan Mongeau is a co-founder and VP Technology at BroadSign, a company which provides software solutions to outdoor advertising companies. BroadSign has an automated platform which powers over 120,000 digital signage displays in venues such as airports, cinemas, shopping malls and offices. Mongeau has 16 years experience in software development […]
Company of the Day – Arrow Signs & Outdoor
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company operates […]
Outdoor Legal: A Written Lease Beats Claims of Verbal Agreements
Insider has written before about the importance of having a good written outdoor lease or easement as a defense against a landowner with a fuzzy memory. Franklin Outdoor v James Hovanetz demonstrates that a written outdoor lease trumps a landlord’s claims of a verbal agreement. In 1978 Franklin Outdoor signed […]
Torrey Outdoor Advertising
Company: Torrey Outdoor Advertising Markets: Iowa, Illinois Headquarters: 920 15th Avenue, East Moline, IL 62144 Phone: 309-752-5360 Email: info@torreyoutdoor.com Torrey Outdoor operates an outdoor plant in the following cities: Rock Island Illinois Moline Illinois East Moline Illinois Davenport Iowa. The company is 33 years old and owned by Tom Torrey. […]
Nancy Fletcher’s 25 Year Perspective
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
Company of the Day – Target Signs
Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Target Signs is Gillette’s oldest and largest outdoor media provider. From their first hand-painted signs to their digital outdoor network, they have been serving the businesses of Gillette for nearly three decades. Phone: 307.686.7788 Email: signs@vcn.com Paid Advertisement
