SALT LAKE CITY, UT–(Marketwired – Oct 11, 2017) – Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. First launched in June 2016, Blip’s integration with YESCO allows any interested buyer to view […]
Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. This week’s Geopath Market Spotlight focuses on the Houston DMA. Infographics for the top DMAs and much more are […]
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 out of home structures with 18 faces in Chicago. The boards vary in size from 14 by 48 to their 20 by 60 digital face. David Quas is the company’s President. [wpforms […]
What a difference a year makes. T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]
Company: Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon. The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 displays in […]
From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]
NEW YORK – October 5, 2017 – Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
Posters (12′ by 25′ billboards) and junior posters (6′ by 12′ billboards) are the stepchildren of the out of home business. They aren’t as big as wallscapes or 14′ by 48′ bulletins. They aren’t as sexy as digital billboards. Yet posters can be an effective marketing tool to promote a […]
