Business

Company of the Day – Headrick Outdoor Media

Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets:  Kansas Oklahoma Texas Louisiana Mississippi North & South Carolina   Phone: 601.649.1977 Email:   sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. A. B. Headrick […]

OBIE Awards Deadline Extended

It’s Your Lucky Day! It’s true. We’re extending the deadline to enter the OBIE Awards to Friday, January 19, 2024. That gives you one more week to craft a strong submission and share your very best campaigns of 2023! Winners will be announced at the 82nd Annual OBIE Awards ceremony […]

Company of the Day: Highway Displays

Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY  12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley.  The company was founded by Louis Schwartz, a Hungarian immigrant in 1918.  The company has 10 employees.  Evan Hartman is […]

Billboard Insider Classifieds January 13, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Traffic Volumes Good for Billboards, Not so Good for Transit

The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards   Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets.  November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326.   Million miles travelled for the first […]

Company of the Day: Hart Advertising

Company: Hart Advertising, Inc. Headquarters:  69 E Seminary St, Norwalk, OH 44857 Market: North Central Ohio Phone: (419) 668-1194 Email:  cindy@hartbillboards.com Hart Advertising operates a billboard plant in nine counties in northern Ohio.  The company was started by William T Hart in 1943.  Hart’s children – Gay Sanders and W Taylor Hart – […]

Jack Lipscomb, RIP

Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. Jack served as Chairman for the OAAA Legislative Committee. […]

10 Tips To Improve Your Billboard Photos in 2024

By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Upgrade your billboard photo game and capture attention like never before with SignBird’s latest FREE Guide: 10 Tips To Improve Your Billboard Photos in 2024. A serious upgrade for out-of-home marketers, billboard owners, ad agencies, photographers, and anyone seeking to […]

OAAA Seeking Local Case Study Awards Entries

Out of home continues to grow and outpace most local advertising channels, and OAAA wants to highlight the quantifiable impact your local campaigns made. Showcase your OOH excellence by entering the annual OAAA/Geopath Local Case Study Awards contest.   Eligible campaigns must have produced quantifiable results for local advertisers in […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]