The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
The Australia Outdoor Media Association was hacked two weeks ago. The hackers encrypted all the Association’s files and asked for a bitcoin ransom. The Association blogged on the hack. Here are the Outdoor Media Association’s observations together with Insider’s comments in italics. Backup every day so you can restore your […]
Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. Duane, how did […]
Company: Las Vegas Billboards Headquarters: 5665 S. Valley View Blvd. Suite 4, Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over […]
ONTARIO, Calif. – July 26, 2017 – The Ontario International Airport Authority (OIAA) today unanimously approved concession agreements to allow in-terminal and outdoor advertising at Ontario International Airport (ONT) which are projected to generate more than $7.6 million over the next 10 years. “These new (in-terminal and outdoor) advertising concessions represent […]
Company: Land Displays Markets: Pennsylvania. Headquarters: 1350 Schuylkill Ave, Reading, PA. Phone: 610-396-1273 Land Displays operates 15 digital billboard faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Berks, Shuylkill and Montgomery County, Pennsylvania. The Company was founded in May 1995 by Jim Landrigan after spending 18 years working […]
Billboard Insider Classifieds work. Kevin Conlin of Autonomous Power Solutions wrote an article in Billboard Insider this week about a solar project which was generated off an inquiry generated by a Billboard Insider Article and the company’s Classified Ad. Classifieds cost $60 for 3 months or $120 for 12 months. […]
By Marty Williamson, Williamson and Associates. On July 25th the Outdoor Advertising Industry lost one of our great former independent operators, Stan Henderson. Stan gave me my start in the Industry when he hired me as an Account Executive in 1983. As my mentor, he taught me a great deal about the […]
It crucial to have a good contacts page on your website. The contacts page should tell clients who you are and make it easy for them to contact you. Lakeland Outdoor’s contact page is a great example of what to do. The page lists the name, picture, bio and […]
Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]
