Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
Business
Out of Home, ROI and the Media Mix
by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]
Jim McLaughlin Joins OAAA Board
James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA). “Jim McLaughlin is respected by peers nationwide as a builder of growth and equity,” said Nancy Fletcher, president and CEO of the national trade association […]
More on Hurricane Frames
Last Friday Insider talked about the pros and cons of hurricane frames. A manager of one of the top four billboard companies tells Insider hurricane frames aren’t just for hurricanes: “We have over 200 14X48 hurricane frames on structures in our market not because of storms, but because we move […]
Company of the Day – Meadow Outdoor
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming. Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s. […]
Company of the Day: Mackay Advertising
Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas. The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]
Billboard Insider Classifieds August 19
Classifieds cost $60 for 3 months or $120 for 12 months. To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Billboard Structures Vertigo […]
The Pros and Cons of Hurricane Frames
Insider has financed hurricane frames for several clients. A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame. Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]
Keep Your Out of Home Website Flash Free
There are three reasons to avoid using Adobe’s Flash player to animate your out of home website: (1) Security and performance issues. Hackers have exploited several weaknesses in Flash to do nasty things. Flash also slows down your site and hogs bandwidth. (2) A terrible user experience. Chrome and Firefox […]
Company of The Day: M&S Signs
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]