Business

Autonomous Cars Update

Bloomberg and the Wall Street Journal report that an Uber temporarily suspended its  autonomous car program after an Uber autonomous car in Tempe got in an accident Friday.  The autonomous car appears to have not been at fault and Uber has resumed operations. Insider’s take:  Autonomous cars will grow in […]

Limit your out of home liability.

Individual proprietorships account for 167 (6%) of the 2,706 out of home advertising firms in the 2012 US Census as you can see from the following table: 2012 US Census US Out of Home Advertising Firm Legal Structures Insider strongly urges you to switch to an S-Corp or LLC if […]

Company of the Day- Chesapeake Outdoor

Company:  Chesapeake Outdoor  Headquarters:   5 Hill St Onancock, VA 23417 Markets: Virginia Phone: 757.787.7662 Email: teressa@chesapeakeoutdoor.com Chesapeake Outdoor owns and manages over 170 faces that can be seen from the Chesapeake Bay Bridge Tunnel in Virginia to Westover, Maryland.  Areas of coverage include Chincoteague, VA and Crisfield, MD.  [wpforms id=”9787″] Paid Advertisement

Out of Home Vehicle Risks By Region

Insider ran across an interesting article in Property Casualty 360 showing that the cause of vehicle damage varies greatly by region in the US.  This is worth going over with your out of home vehicle fleet drivers in your next safety meeting.  The takeaways: Drivers everywhere need to be alert for […]

Carter Outdoor Advertising

Company:  Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas  72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas.  Leah Carter is the firm’s owner administrator.  The company’s billboards vary from 10 by 20 to 14 by 48.  The firm’s billboards […]

Lamar Bought Middleton Outdoor

On March 13, 2017 we reported that Middleton Outdoor sold its Texas plant.  Max Drachman of Kalil and Co brokered the transaction.  The Victoria Advocate ran an article on the sale yesterday which identified Lamar as the buyer.  Middleton operated 10 digital billboards in Victoria, Texas. [wpforms id=”9787″] Paid Advertisement […]

Vendor Profile: AdQuick

This is the second in a series of profiles of the companies who are trying to automate the out of home sales process.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, […]

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]

2017 CPM Media Inflation Projections

Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with […]