Business

Adquick Joins the MRC

Billboard Insider thinks the pending MRC standards are much overdue and much needed step to enable out of home to achieve a greater market share.  We are pleased to see Adquick join the MRC board.  Here’s the announcement by Adam Signer, VP Marketing, Adquick: We are thrilled to announce that […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: jchurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee.  Dwight Church is the company’s President. How did Mountain Outdoor get into the billboard business? Mountain Outdoor started […]

DOmedia Launches Programmatic DSP

DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media Group covers the Chicagoland Area, Eastern Iowa and Detroit. In Chicagoland they offer billboards in the far Northwest Suburbs including all major commuter roads with digital displays, our proprietary back-lighted billboards known […]

Kangaroos and Digital Billboards?

When was the last time you saw kangaroos looking at a billboard – in the US!  Randy Burkett of Burkett Outdoor tells Billboard Insider that a couple of kangaroos escaped from a farm in Amarillo, Texas.  They bounced by one of Burkett Outdoor’s billboards on their getaway.  Does a Kangaroo […]

Company of the Day: Movia

Company: Movia Markets: Nationwide US, Canada and Europe Address: Toronto, Canada Email: info@movia.media Phone: 416-271-1008 Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and […]

RIP Tom Poe

Lamar Advertising senior account executive Tom Poe has died. Tom spent the last 22 years in Lamar’s Greensboro/Winston Salem office.  Prior to that he was a creative director  at Adams Advertising (1992-2003).  Tom was a Billboard Insider newsletter subscriber.  RIP Tom.  You will be missed!   To receive a free […]

OAAA at Cannes Lions 2024

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a […]

Company of th Day – Mortenson Outdoor Sign

Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN  56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN wich operates a billboard plant in Western Minnesota.   Mike Mortenson was born and raised in Fergus Falls, Minnesota and […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi.  In December 2018 the company sold its Tennessee signs to Blanning Company.   Moreland Signs was formed in 1988 and has […]