Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year. These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth. Inflation averaged 2.2%/year for the past 17 years. Nominal out of home […]
NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s […]
Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows. Insider can’t imaging riding in a windowless vehicle. Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article. Looks pretty much like […]
Company: Victor Sign Corporation Markets: Greater Chicago, IL Headquarters: 2734 W. Superior St, Chicago, IL 60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years. At one time Victor Sign & Display Company (as it […]
Adams Account Executive Peter Geffert put a great 1 minute video on linked in about a successful poster campaign for Haltermans Toyota. Geffert asked Matt Raymond of Haltermans how the poster campaign is working out and here’s what Raymond said: “It’s been a huge success for us…We had some static […]
Russ Hilliard has over 50 years experience in the out of home, radio and cable TV. Russ is CEO of USA Outdoor and Russ’s son Chris is CEO of CK Outdoor. Insider asked Russ Hilliard to reflect on what he’s learned. Russ, how did you get into the out of […]
Washington, DC (January 8, 2018) – The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). Connected technologies matter most for OOH as the future of smart cities […]
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Seth Rogan talked about the power of OOH at Sunday’s Golden Globe Awards. Here’s what he said about a billboard he saw on Highland Boulevard in 2003 for movie called “The Room”: “…it was The Room and it has this strange billboard. And there here was no studio. And there […]
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company with […]
