Business

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us […]

2017 CPM Media Inflation Projections

Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with […]

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]

Yesco Preserving Vegas Electronic Signs

CBS News ran a story on Yesco’s Las Vegas boneyard for historic neon signs.  It’s been turned into the two acre Neon Museum on Las Vegas Boulevard which houses 200 historic signs.    100,000 people visited the museum last year.   You can watch the 5 minute CBS News Story […]

Company of the Day – Carroll Advertising

Company: Carroll Advertising Company Market:  Massachusetts, New Hampshire, Rhode Island.    Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email:  carolla@carrolladvertising.com Phone:  617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces.  The company has 60 static and digital billboard faces covering the Greater Boston Area, New […]

This Week’s Classifieds

Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager.  Welcome to the Land of Lincoln. Calling all hipsters.  Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep.  Visit the observatory made famous by the Lalaland movie. Billboards […]

Company of the Day: Carlson Sign

Company:  Carlson Sign  Markets:  Oregon Headquarters:  1605 NE Forbes Rd., Bend, Oregon  97701 Phone:  541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson.  Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business.  The firm owns 123 […]

Daktronics Receives Manufacturing Leadership Award For Operational Excellence

Robotic overhead rail system implementation project awarded BROOKINGS, S.D. – Mar. 20, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been recognized as a Frost & Sullivan Manufacturing Leadership Awards winner for its outstanding achievement in Operational Excellence through the implementation of a robotic overhead rail system. The award […]

Company of the Day – Capital Outdoor

Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC  27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in  Zebulon, North Carolina.    The company’s staff has over 160 years of outdoor experience.  Steve Bryant is the company’s owner. […]