Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-289-4009 Email: jordan@premiersignsllp.com Premier Signs operates 115 static billboard faces and two Daktronics digital billboards in Northwest Minnesota and Eastern North Dakota. The firm was started approximately 10 years ago. […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Insider knows a home builder in Indiana who rents one of Insider’s billboards adjacent to a competing home builder’s office just to troll the competitor. Ike Wingate of Wingate Media spotted this delicious case of trolling. Insider’s take: Don’t by shy about approaching competitors to go on billboards near the […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Rick Steele is the company’s […]
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Insider caught up with Brad Sourbeer, owner of Parker Outdoor, to talk about the business. Can you share with us the history of Parker Outdoor? I started the business in November 1987 […]
Did you know? St Louis was where the ice cream cone was invented. The Gateway Arch is the tallest monument in the United States. This week’s Geopath Market Spotlight focuses on the St Louis DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb who has nearly 40 years […]
The cover of Andrew Essex’s The End of Advertising caught Insider’s eye for obvious reasons. Essex is a former journalist and Madison Avenue agency exec turned CEO of Tribeca Enterprises. Essex thinks TV, radio and the internet advertising will go away due to irritating formats, ad blocking, live streaming […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307 Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. Four […]
