Business

Should you put your email address on your website?

Billboard Insider’s out of home Website ranking methodology gives a point for putting an email address on your website.  Gilbert Nichols, VP for Business Development at M2 Digital Media Group tells Insider this is a bad idea: Don’t put you email address on your website.  Putting an email address on your website actually takes […]

Six Ways To Generate Out of Home Prospects

What’s the best way to generate out of home prospects?  Here are 6 ways Insider generates leads. Use Google maps.  Plug in the address or GPS coordinates for your sign and look at what businesses are nearby.  This is a big help if you have far flung markets which it […]

Company of the Day: Driggers Outdoor

Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA  71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport.  The company is an operator associate of the IBOUSA.   Rodney Driggers is the company’s President. Rodney, […]

Who Makes What: Outfront

Outfront Media filed notice this week with the SEC that their Annual Meeting of Stockholders will be held June 12th in New York. The agenda for the meeting includes a non-binding advisory on the compensation of the Company’s executive officers.  Supporting documentation includes details on 2016 -2014 compensation. As background, Outfront […]

Vendor Profile: Broadsign

This is the fifth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, ADstruc. and Fliphound.  Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]

Company of the Day: Discover Outdoor

Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email:  discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 3 digital billboards in Northeast Texas and Southeast Oklahoma.  Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham […]

Top US Brands, Advertisers Are Also Top OOH Spenders, A New OAAA Report

Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are  top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]

Company of the Day: DTO Outdoor

Company:  DTO Advertising Markets:  Texas Headquarters:  1213 North Wood, Gilmer, TX  75644 Phone:  903-520-4144 DTO Outdoor operates billboards in the Eastern Texas in Gilmer, Jacksonville, Palestine, Quitman, Rusk and Whitehouse.  The company is run by Dennis and Kelli Thompson. [wpforms id=”9787″]   Paid Advertisement    

Lamar, Recycle Across America & Celebs Promote Recycling

Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This […]

Company of the Day – Delia Outdoor Advertising

Company:  Delia Outdoor Advertising Headquarters:  1720 N Pine St ,DeRidder, LA 70634 Markets:  Louisiana Phone: 337.401.000 Email:   deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business. Insider caught up with management at Delia Outdoor for the following interview. Can you share a […]