Business

Lind Media seeks 6 employees to support growth

Lind Media is one of those creative, quality, family-owned firms which makes Insider proud to be in the out of home business.  Lind operates over 1,400 billboards in 27 Ohio and Indiana counties and has been growing with the acquisition.  Insider featured Lind as Company of the Day on July […]

Billboard Insider Classifieds October 28, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

4 things Insider learned from Roy Park Jr’s book

Roy Park, Jr., the owner of Park Outdoor, is the author of Sons in the Shadow, an unflinching chronicle of his time working for his father Roy Park Sr at Park Communications as well has his subsequent experience buying Park Outdoor from his dad.  Insider recommends the book for those […]

Billboards and colleges

WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital billboard plant located in lower Michigan.  Bob took some time with Insider last year to discuss the digital […]

Company of the day: Porlier Outdoor

  Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent Porlier.  Insider talked with […]

Geopath Spotlight: Detroit

Did you know? Detroit was the first city to pave a road. 1,200 feet underneath Detroit there are 1,400 acres of salt mines. This week’s Geopath Market Spotlight focuses on the Detroit DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. […]

The Big Three and International Out of Home

Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar.  Insider prepared this chart after reviewing the 2016 10-k’s of each company.     There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]

IBOUSA Cooperative Marketing Program Revs Up

The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide  network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]

Company of the Day – Porter Outdoor Advertising

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.  […]