IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Josh Feferman, President of Primary Media Dallas TX, a founding executive of IBOUSA, announced IBO FUZE, a cloud-based software platform designed specifically for independent billboard operators. IBO Fuze is an outgrowth of the IBO Fusion initiative and provides a comprehensive and […]
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IBO Fushion formed to evaluate billboard technologies.
IBOUSA Spring Conference Scottsdale AZ, May 5th, 2017 – Charlie MacIntyre, President of Bullfrog Outdoor Fort Wayne IN, a founding executive of IBOUSA, announced the formation of IBO FUSION, an industry council of leading technology companies with the express purpose of evaluating emerging technologies, identifying best practices, and encouraging system […]
Company of the Day – Eagle Outdoor
Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site hanging from a swing stage […]
IBO VISION launched.
IBOUSA Spring Conference Scottsdale AZ, May 4th, 2017 – Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. IBO Vision is an outgrowth of […]
Company of the Day: Divine Outdoor
Company: Divine Outdoor Advertising Markets: Florida Headquarters: 11415 Harder Rd, Clermont, FL 34711 Phone: 352-394-4850 Email: ddivine@cfl.rr.com Divine Outdoor Advertising is a privately held billboard company serving South Clermont and the Four Corners area of the Orlando, Florida MSA. The company was started in 2001. The company’s billboards are located […]
Counsell and Pritchard on images and impressions
David Counsell and David Pritchard spent 10 minutes during Episode 118 of the David vs David Advertising podcast talking about billboards. They offer some good insights. Here are some excerpts. On the importance of images in design: “The general rule of thumb is that if you can’t say it on […]
Company of the Day: Dusty’s Outdoor
Company: Dusty’s Outdoor Media Markets: Illinois, Tennessee, Kentucky, Indiana Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-593-8789 Dusty’s operates a billboard plant with 420 structures in four midwestern states. The company has an outstanding website which tied for third in Billboard Insider’s 2017 Out of Home […]
Nielsen: OOH Most Effective in Driving Online Activity
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
Company of the Day: Durden Outdoor
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. In […]
Natalie Kessler On The Difference Between Digital and Static Billboards
Natalie Kessler of K2 Media was interviewed recently by the Destin Business Forum. Kessler did a great job describing the out of home business. Here are some of her answers to questions. Nancy, what’s better: traditional billboards or digital? It depends on a businesses goals. A traditional billboard works really good for […]
