Insider is finishing up the 2018 out of home website rankings. Only 5% out of home websites include video. This is marketing mistake. Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website. It’s […]
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA. The […]
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]
The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984. His latest report, the tenth iteration, was released in January (2018). Here are highlights […]
Company: Waitt Outdoor Markets: Illinois, Missouri Iowa, Kansas, Nebraska Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas. Waitt Outdoor is owned by Michael Delich and Norman Waitt. Norman Waitt also owns Bobby Jones Golf, real estate and is […]
By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]
Claude Williams, Jr. passed away peacefully at home on January 20th, seven days after the passing of his loving wife of 70 years, Charlotte Leverett Williams. In his 95 years, Claude was a true media entrepreneur in radio and publishing, though we all knew him best as an owner of […]
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations […]
Did you know: Salt Lake city is home to the world’s first and only ski-in/ski-out distillery? Salt Lake City was home to the world first KFC restaurant franchise in 1952. This week’s Geopath Market Spotlight focuses on the Salt Lake City DMA. Infographics for the top DMAs and much more […]
