Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. In […]
Natalie Kessler of K2 Media was interviewed recently by the Destin Business Forum. Kessler did a great job describing the out of home business. Here are some of her answers to questions. Nancy, what’s better: traditional billboards or digital? It depends on a businesses goals. A traditional billboard works really good for […]
Billboard Insider’s out of home Website ranking methodology gives a point for putting an email address on your website. Gilbert Nichols, VP for Business Development at M2 Digital Media Group tells Insider this is a bad idea: Don’t put you email address on your website. Putting an email address on your website actually takes […]
What’s the best way to generate out of home prospects? Here are 6 ways Insider generates leads. Use Google maps. Plug in the address or GPS coordinates for your sign and look at what businesses are nearby. This is a big help if you have far flung markets which it […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, […]
Outfront Media filed notice this week with the SEC that their Annual Meeting of Stockholders will be held June 12th in New York. The agenda for the meeting includes a non-binding advisory on the compensation of the Company’s executive officers. Supporting documentation includes details on 2016 -2014 compensation. As background, Outfront […]
This is the fifth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc. and Fliphound. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]
Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 3 digital billboards in Northeast Texas and Southeast Oklahoma. Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham […]
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]
