Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ 07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance. The company uses mobile apps which allow a sign installer to automatically […]
Business
Foare Scholarship Winners Announced and More $$$ Available
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
Bombs, Bullets and Government Seizure
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
Out of Home Advertising Goes Old School With Hand paints
By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]
Company of the Day – Griffin Outdoor
Company: Griffin Outdoor Markets: Florida Headquarters: PO Box 7104 Pensacola, FL 32534 Phone: 877-474-3308 Email: robert@griffinoutdoor.com Griffin Outdoor Advertising, Inc. was founded in 2002 in Pensacola, Florida by Robert Griffin. Mr. Griffin has worked in the outdoor advertising industry since 1979. He has an extensive background in site development across […]
Company of the Day: Gotcha Covered Media
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 11 structures in Western Washington. The company was founded in 2003 and is owned by Rick Engley. In 2016 the city of Port Orchard, WA paid […]
Put Your Signs on the Internet
If your signs don’t show up in internet searches you miss sales. Insider got a call last week from an ad buyer seeking information on a high profile New York City billboard. The buyer googled the billboard and received links to a Billboard Insider Article on the billboard but no […]
Out of Home Makes NPR’s How I Built This
The out of home advertising business came up on NPR’s How I Built This podcast featuring Blake Mycoskie. Mycoskie is a serial entrepreneur who made money putting up wallscapes in Nashville and Dallas before selling to Clear Channel Outdoor. While telling his story Mycoskie gives tips on seizing an opportunity, […]
Company of the Day: Gordon Outdoor
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in […]
Company of the Day – Gilbreath Outdoor
Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX 77546 Phone: 281-992-4555 Email: brett@gilbreathoutdoor.com Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked […]
