Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
Insider caught up with Chris Cowlbeck of the IBOUSA to get his reflections on last week’s convention. I think you were the hardest working guy in Scottsdale last week at the IBO convention. What were the highlights from your perspective? We have a great team of folks including Carrie, Chad […]
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: rhonda-t@emeraldoutdoor.com Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho. In addition the company operates 150 bus bench […]
You know how you price your boards. Where can you find data from other companies on out of home pricing? You can sometimes get rates simply by calling the phone number on an empty billboard. Fairway and Outfront don’t post rates online but most other out of home companies put […]
Insider is paranoid about hacking because he was the victim of a hack attack in March 2016. There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach. Visit the have I been pwned […]
Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO 80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]
Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data. Radio is in decline, but not outdoor. […]
Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West Media was started in 2001 by Bobby Mizer. The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and […]
Insider attended the IBOUSA conference in Scottsdale, AZ last week. The IBOUSA focuses on the needs and concerns of independent out of home advertising companies. You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]
