In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday. Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]
This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed […]
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude.allisonoutdoor@yahoo.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia with 1,213 […]
Insider noted a press release today from Las Vegas Billboards (LVB). Here is a portion of the release. Locally owned billboard company launches aggressive growth campaign LAS VEGAS – March 6, 2018 – Las Vegas Billboards LLC acquired two high-profile Las Vegas billboards for an undisclosed price, giving it 20 digital billboard faces […]
Did you know Los Angeles sits atop the third largest oil field in the country. Los Angeles is home to the largest boulder ever transported. This week’s Geopath Market Spotlight focuses on the Los Angeles DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]
By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]
