Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX 78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978. The firm in several Texas communities including Abilene, Austin, Kileen, Round Rock and Waco. Archie Johnson is General Manager. […]
Business
Investor Josh McWhorter on the Out of Home Business
Josh McWhorter owns McWhorter Capital Partners, a Cartersville, GA investment fund with holdings in real estate, accounting, restaurants and out of home advertising. In 2015 the firm launched Horton Outdoor which owns billboards in Georgia, Alabama and Florida. Insider asked McWhorter to talk about out of home. Josh what’s your […]
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Billboards Increase Sales for Eufaula Restaurants
Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices. When was the last time you celebrated success with one of your clients. The post below from Durden Outdoor’s website is a good example. […]
Gina Lin Stratford on How Geopath’s New Tools Help Sales
Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools. Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around. His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]
Company of the Day: Joyce Outdoor
Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA 18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania. Insider talked with the company’s owner Kevin Joyce. Kevin is the only person Insider knows who practiced basketball on a hoop made of […]
Billboard Coating Purifies Air.
Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing. “We are excited […]
Billboard Insider turns two
July is the two year anniversary of Billboard Insider. We’ve come a long way in the past 24 months. You can see it in Billboardinsider.com views: July 2015 – 188 views. July 2016 – 18,843 views. July 2017 estd: 38,000 views Thanks you to Shelli Bergren of Outfront and […]
Howard Grenier on Transparency in Today’s Media Landscape
By Howard Greiner, President, Buntin Out of Home I read, with interest, a recent article regarding various pricing strategies taken in the OOH industry – past and present. It sparked for me an opportunity to weigh in on the service: value quotient at all ends of the compensation spectrum – […]
Company of the Day: Island Displays
Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos. Turks […]