Business

Company of the Day: Fox Outdoor Advertising

Company: Fox Outdoor Markets: Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns static, trivision and digital billboards in the North Georgia in the following the following areas: Habersham County Cornelia Baldwin, Stephens County Eastanolle Toccoa Augusta Martinez In […]

Clear Channel Outdoor and Center for Missing Children Launch billboard Campaign

Today the National Center for Missing & Exploited Children®  (NCMEC)  and Clear Channel Outdoor Americas – Los Angeles (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. The digital out-of-home […]

Jim Spaeth: Creative Accounts For 70% of Out of Home Ad ROI

Jim Spaeth is a Partner at Sequent Partners, a brand and media metrics and analytics consulting firm.  Spaeth spoke on out of home advertising return on investment (“ROI”) models at the LookOut2017 convention last week.  Insider asked Spaeth to expand on his talk.   Jim, how did you get involved […]

Company of the Day – Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Established 40 years ago, Franklin Outdoor operates 800 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin.  The company also operates an on premise sign business, a fleet and […]

Bad News For Patent Trolls Like T-Rex

“Forum shopping in patent litigation is over.” Patent lawyer Shawn Hansen quoted in the New York Times, May 22, 2016 Patent trolls like T-Rex like to shop venue to find the court which will be friendliest to them.  40% of all patent cases get filed in a single East Texas […]

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters:  1616 Pacific Avenue, Suite 500, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New […]

N.C. Works With Outdoor Industry On Emergency Messaging

North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency. The representatives indicate the […]

Company of the Day – Flynn Sign Company

Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs.  In 1970 the company moved to its 85 Burnett Street location. […]

Stuart Lee on Billboard Insurance

Stuart Lee is a rarity: an insurance agent who understands the out of home business and writes policies nationwide.  Stuart is an OAAA member who works for Bassler Insurance in Illinois.  Insider interviewed Stuart last week.  You can contact Stuart at slee@basslerins.com or 312-533-9547  Stuart, how did you get involved in the out of home business?  It […]

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of […]