Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices. When was the last time you celebrated success with one of your clients. The post below from Durden Outdoor’s website is a good example. […]
Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools. Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around. His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]
Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA 18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania. Insider talked with the company’s owner Kevin Joyce. Kevin is the only person Insider knows who practiced basketball on a hoop made of […]
Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing. “We are excited […]
July is the two year anniversary of Billboard Insider. We’ve come a long way in the past 24 months. You can see it in Billboardinsider.com views: July 2015 – 188 views. July 2016 – 18,843 views. July 2017 estd: 38,000 views Thanks you to Shelli Bergren of Outfront and […]
By Howard Greiner, President, Buntin Out of Home I read, with interest, a recent article regarding various pricing strategies taken in the OOH industry – past and present. It sparked for me an opportunity to weigh in on the service: value quotient at all ends of the compensation spectrum – […]
Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos. Turks […]
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
Company: Interstate Outdoor Advertising Headquarters: 905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia Central / Southern New Jersey / Trenton Atlantic City / Shore New York / Northern New Jersey Chicago San Francisco Los Angeles Miami Washington, D.C. Phone: 856.667.6620 Email: sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ […]
Don Wright has nearly 50 years of experience in out of home advertising. He’s seen the industry as a billboard company sales rep and outdoor media buyer. Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors. Yesterday Wright talked about being out of […]
