By Marty Williamson, Williamson and Associates. On July 25th the Outdoor Advertising Industry lost one of our great former independent operators, Stan Henderson. Stan gave me my start in the Industry when he hired me as an Account Executive in 1983. As my mentor, he taught me a great deal about the […]
Business
Getting your website contact page right.
It crucial to have a good contacts page on your website. The contacts page should tell clients who you are and make it easy for them to contact you. Lakeland Outdoor’s contact page is a great example of what to do. The page lists the name, picture, bio and […]
The Importance of Brand Safety in a Digital World
Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]
Company of the Day: Keyes Outdoor Advertising
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50735, Indianapolis, IN 46250 Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. Keyes Outdoor Advertising is […]
Conlin does the math on solar billboard lighting
By Kevin Conlin, Autonomous Power Solutions When does solar lighting make sense? – let’s do the math In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system. But when does it make the most sense, financially? Answer: when conventional power is unavailable, and […]
Company of the Day – Lammers Outdoor
Company: Lammers Outdoor Advertising Headquarters: 100 Western Ave., Findlay OH 45840 Markets: Ohio Phone: 419.422.5585 Email: mike@lammersoutdoor.com Lammers Outdoor Advertising was started in 1951 and operates a billboard plant in the following communities in Ohio: Findlay Fostoria Upper Sandusky Carey Kenton Ada Bowling Green North Baltimore [wpforms id=”9787″] Paid Advertisement
Vistar Media Launches Support for VAST in Out-of-Home
July 25, 2017 – New York, NY – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the […]
Company of the Day: Lakeland Outdoor
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. […]
Company of the Day – Koala Outdoor
Company: Koala Outdoor Headquarters: P.O. Box 96, Lakeland, FL 33802 Markets: Florida. Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements in south central florida. The firm’s billboards are in lakeland, Auburndale, Mulberry, Bartow and Lake Wales. Their low overheard […]
Make Sure Your Lease Spells Out An End Game
By Richard Rothfelder, Rothfelder and Falick A good outdoor lease needs to protect your interests when a landlord terminates a lease. Smith v Outdoor Systems 14-00-00474-CV, 2002 WL 370200 (Tex. App.—Houston [14th Dist.] Mar. 7, 2002, pet. denied) illustrates some end of lease issues. Introduction This is a declaratory judgment action […]