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Business
How much for that subway ad? Outdoor is king for brands on the rise.
By Lindsey Slaby, Brand Marketing Advisor and Founder, Sunday Dinner. Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting — but because I never realized how accessible it could be. There’s also a pattern in certain types […]
Company of the Day – Liberty Outdoor
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. [wpforms id=”9787″]
Out of home slowing but outperforms traditional media.
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
Australian Outdoor Media Association Hacked
The Australia Outdoor Media Association was hacked two weeks ago. The hackers encrypted all the Association’s files and asked for a bitcoin ransom. The Association blogged on the hack. Here are the Outdoor Media Association’s observations together with Insider’s comments in italics. Backup every day so you can restore your […]
Company of the Day: Fredrickson Outdoor
Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. Duane, how did […]
Company of the Day – Las Vegas Billboards
Company: Las Vegas Billboards Headquarters: 5665 S. Valley View Blvd. Suite 4, Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over […]
Lamar Wins Ontario, CA Airport Ad Contract
ONTARIO, Calif. – July 26, 2017 – The Ontario International Airport Authority (OIAA) today unanimously approved concession agreements to allow in-terminal and outdoor advertising at Ontario International Airport (ONT) which are projected to generate more than $7.6 million over the next 10 years. “These new (in-terminal and outdoor) advertising concessions represent […]
Company of the Day: Land Displays
Company: Land Displays Markets: Pennsylvania. Headquarters: 1350 Schuylkill Ave, Reading, PA. Phone: 610-396-1273 Land Displays operates 15 digital billboard faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Berks, Shuylkill and Montgomery County, Pennsylvania. The Company was founded in May 1995 by Jim Landrigan after spending 18 years working […]
Billboard Insider Classifieds July 29, 2017
Billboard Insider Classifieds work. Kevin Conlin of Autonomous Power Solutions wrote an article in Billboard Insider this week about a solar project which was generated off an inquiry generated by a Billboard Insider Article and the company’s Classified Ad. Classifieds cost $60 for 3 months or $120 for 12 months. […]