Business

OOH Buyers and Sellers Outline Vision for the Future

Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]

Paul Corvino Named Regional President for Clear Channel Outdoor’s Midwest Region

  New York, New York – Clear Channel Outdoor (CCO)  (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced that Paul Corvino has joined the company as Regional President for the Midwest. Corvino will provide leadership in all areas of branch operations including sales, marketing, real estate, public affairs, operations […]

Company of the Day: Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have performed […]

Citilabs parters with SafeGraph for enhanced location data

  Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by […]

Geopath Market Spotlight: Tampa

Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 […]

Case studies prove digital out of home works.

Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor.  Liz Rave is a marketing director at Outfront Media.  They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively.  Insider thanks Kirby-Stearns and Rave and the IAB for permission […]

Billboard Drone Filming Costs and Challenges

Yesterday Scott Vivian of Drone it Texas posed 8 questions you need to ask before hiring a drone company to film your billboards.  Today Vivian talks about drone filming costs and challenges. What does it cost to hire a drone company to video boards. Cost for a good video shoot […]

Company of the Day – Moyer Outdoor Advertising

Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters:  300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (610) 327-1122 ext. 107 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. […]