Company: Roc Outdoor Advertising Headquarters: 3200 Abigail Ct, Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870.336.2117 About: ROC Outdoor Advertising operates 64 static billboard structures and a mobile billboard division serving the following Arkansas communities: Jonesboro Brookland Paragould Bono Blytheville Augusta Harrisburg Manila The company is locally-owned and an operator associate in the IBOUSA. Zach Beliew […]
Business
Out of Home Advertising Up 1.9% in Q3 2017
November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]
Company of the Day: Roadside Outdoor
Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD 57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek. The company built its first first structure in South Dakota in 2002 and has more than 50 structures in three states. Roadside Outdoor’s […]
Billboard Insider Classifieds November 18, 2017
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
How Digital Data & Innovation are Making OOH a Core Media Buy
By Stephen Freitas OAAA Chief Marketing Officer Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition […]
Company of the Day: Reagan Outdoor
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Allison Outdoor Stars in Three Billboards Movie
By Ken Klein, EVP, Outdoor Advertising Association of America SYLVA, NC – Family-owned independent Allison Outdoor Advertising built and posted billboards for an award-winning movie with pre-Oscar buzz. “We made good money,” said Gary Ayers, president of Allison Outdoor, based in rural western North Carolina. “The movie people were great […]
Geopath Market Spotlight: Florence/Myrtle Beach
Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capaital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. This week’s Geopath Market Spotlight focuses on the Florence/Myrtle […]
Company of the Day – Project Outdoor
Company: Project Outdoor LLC Headquarters: 188 N. Wells St., Suite 302, Chicago IL 60606 Market: Chicago IL Phone: 312.404.6655 Email: walid@projectoutdoor.com Project Outdoor is an organically grown Chicago based outdoor advertising company. The Company focuses on strategically placed Out-of-Home OOH media including traditional billboards, digital bulletins, large wallscapes, spectaculars, transit […]
Company of the Day: Gigantic Media
Company: Gigantic Media, LLC. Markets: Ohio Headquarters: Cleveland, Ohio Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of home business? I have been in […]