Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Business
Seeking Alpha on Landmark
Seeking Alpha has an article titled “Landmark Infrastructure Is No One Hit Wonder” by Brad Thomas on Landmark Infrastructure. Two charts caught Insider’s eye. Here’s a chart showing Landmark offices (blue) and origination team members (green). You can expect to see lots of Landmark lease and easement activity in markets […]
Why Investor Steve McNeeley Likes Out of Home
Steve McNeely has had a varied career in advertising, marketing, and media with roots in Exxon’s global retail marketing that reinvigorated the Tiger. Over the past 25 years, Steve has worked with a variety of private equity funds across a wide range of industry sectors but always with an affection […]
Blip increases Yesco digital revenue 11% prompting Yesco to invest.
SALT LAKE CITY, UT–(Marketwired – Oct 11, 2017) – Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. First launched in June 2016, Blip’s integration with YESCO allows any interested buyer to view […]
Geopath Market Spotlight: Houston
Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. This week’s Geopath Market Spotlight focuses on the Houston DMA. Infographics for the top DMAs and much more are […]
Company of the Day – Paramount Media
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 out of home structures with 18 faces in Chicago. The boards vary in size from 14 by 48 to their 20 by 60 digital face. David Quas is the company’s President. [wpforms […]
Are T-Rex Lawsuits Done?
What a difference a year makes. T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon. The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 displays in […]
ANA Masters of Marketing: Learning and Growing
From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]
Company of the Day – Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]