There is a myth going around that you can make lots of money in the billboard business without any work. Insider gets calls from investors who “want to make lots of money buying billboards.” They are almost always from outside the business. They don’t expect to work full-time. They say […]
Business
Bressler highlights RADAR success.
Clear Channel Outdoor’s RADAR system uses mobile data to assist in out of home buying. Channel Outdoor CFO Rich Bressler spoke favorably about RADAR on this week’s earnings conference call: “By leveraging our aggregated and anonymized mobile location data, RADAR has achieved impressive results for both national and local brand […]
Billboard Insider Turns 3
Billboard Insider just entered its fourth year and is thriving. These figures show the growth in our monthly page views: July 2015: 188 page views July 2018: 18,483 page views July 2017: 36,513 page views July 2018: 52,228 page views Our cumulative page views passed the 1 million mark this […]
Company of the Day: Elevation Outdoor
Company: Elevation Outdoor Advertising Markets: Colorado Headquarters: Phone: 303-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida, Colorado. The company is run by Steve Richards and Lolly Block. Richards is also the President of Mile Hi Outdoor in Denver and […]
Out of Home Legal: Record Your Easement.
Record your easements and record a memorandum of lease for your billboard leases. That’s the lesson of Tiller White v Canyon Outdoor. Here are the facts. In February 2003 Glen and Rachel Knapp entered into a lease with Lockridge Outdoor Advertising Agency to place a billboard on their property.. The […]
Clear Channel Outdoor Renews Kalamazoo Airport Deal
Kalamazoo, MI – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a five-year renewal with an option to extend for an additional five years, with Kalamazoo/Battle Creek International Airport (AZO) to provide brands with innovative advertising solutions. The […]
Company of the Day – El Paso Bench Ads
Company: El Paso Bench Ads Headquarters: 1423 E. Missouri St. A, El Paso, TX 79902 Market: El Paso Phone: 915.533.3771 Email: sales@elpasobenchads.com El Paso Bench Ads has been providing quality outdoor, street-level advertising in El Paso to businesses of all sizes since 2008. The Company offers 1,600 bench ad locations […]
Geopath Market Spotlight: Madison
Did you know: Madison is the 2nd largest city in Wisconsin The Capitol building in Madison was constructed with 43 types of stone from six countries and eight states. This week’s Geopath Market Spotlight focuses on the Madison DMA. Infographics for the top DMAs and much more are available to […]
Company of the Day: Effective Sign Company
Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama and Florida John Persons is the company’s CEO. [wpforms id=”9787″] Paid Advertisement
Do You Build It? – Part 2
Many of you read our post yesterday on “Do You Build Because You Can?”. As a follow up we had a conversation with Neil Bell of New South Outdoor to get additional details and the back story on the sites in question. We understand, as normally happens, there was more […]