Business

Billboard trolling

Insider knows a home builder in Indiana  who rents one of Insider’s billboards adjacent to a competing home builder’s office just to troll the competitor. Ike Wingate of Wingate Media spotted this delicious case of trolling. Insider’s take: Don’t by shy about approaching competitors to go on billboards near the […]

Company of the Day: Park Outdoor Advertising

  Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email:  rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Rick Steele is the company’s […]

Company of the Day – Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Insider caught up with Brad Sourbeer, owner of Parker Outdoor, to talk about the business. Can you share with us the history of  Parker Outdoor? I started the business in November 1987 […]

Geopath Market Spotlight: St Louis

Did you know? St Louis was where the ice cream cone was invented. The Gateway Arch is the tallest monument in the United States. This week’s Geopath Market Spotlight focuses on the St Louis DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]

Company of the Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has nearly 40 years […]

Andrew Essex’s Rules for Better Advertising

The cover of Andrew Essex’s The End of Advertising caught Insider’s eye for obvious reasons.    Essex is a former journalist and Madison Avenue agency exec turned CEO of Tribeca Enterprises. Essex thinks TV, radio and the internet advertising will go away due to irritating formats, ad blocking, live streaming […]

Company of the Day – Penneco Outdoor

Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307 Delmont, PA  15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania.  The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties.  Four […]

Vistar Names Matt Schuster Chief Revenue Officer

NEW YORK – Oct. 16, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today announced that Matthew Schuster will be joining the company as Chief Revenue Officer. Schuster will lead all sales and client services operations globally, and will report […]

Clear Channel Wins 10 year contract for Sea-Tac Airport

Seattle, WA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at the Seattle-Tacoma International Airport (Sea-Tac). CCA will transition Sea-Tac and its valued advertising […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson.   [wpforms id=”9787″] Paid Advertisement