By OAAA In a “big win” for advertising, the tax-reform bill approved by Congress (December 20) preserves deductibility of advertising as a business expense. “Being out of this tax package — after advertising deductibility was threatened — is a big win for the ad community,” said Dan Jaffe of ANA […]
Earlier this year, Daktronics and Patti Reeves of Island Displays posted excellent advice for hurricane readiness. After the particularly destructive Atlantic hurricane season, OAAA’s Kerry Yoakum conferred with veteran operations managers Micky Vint at Lamar Advertising Company and Steve Hillwig at OUTFRONT Media to find out what works and how to get ready […]
Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC 28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]
Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]
Company: TDO Outdoor Markets: Michigan, Ohio Headquarters: Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm operates more than digital and static billboard faces. The largest concentration of billboards is in Toledo, Ohio. Jodi Lanning is the company’s president. [wpforms id=”9787″] Paid Advertisement […]
This old Eller Christmas card is a humorous classic. Insider thanks Don Wright for the copy. Be sure to read the punchline. Burkhart sent Insider a Christmas card which makes clever use of dynamic digital billboard technology. [wpforms id=”9787″] Paid Advertisement
An OAAA Sales Tip The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware. In Tennessee the focus is on advertising […]
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]
By the OAAA staff. By air or car, the stats point to increased mobility. The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. Rising gas prices, says AAA, won’t have much impact Air travel will be […]
