Washington, DC (January 8, 2018) – The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). Connected technologies matter most for OOH as the future of smart cities […]
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Seth Rogan talked about the power of OOH at Sunday’s Golden Globe Awards. Here’s what he said about a billboard he saw on Highland Boulevard in 2003 for movie called “The Room”: “…it was The Room and it has this strange billboard. And there here was no studio. And there […]
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company with […]
By Ken Klein, Executive Vice President, OAAA As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. The small-town revenge drama “Three Billboards Outside Ebbing, Missouri” won four Golden Globes on January 7 at the award show broadcast on NBC from […]
Company: USA Outdoor Markets: Iowa, Kansas, Missouri, Nebraska Headquarters: 409 E 25th St, Suite 5, Kearey NE 68847 Phone: 308-236-1511 Email: info@usaoutdoor.net USA outdoor operates a billboard plant in the upper midwest. The company is owned by Russ Hilliard. Russ built more than 100 cable TV systems prior to entering […]
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Insider runs a 55-face billboard plant and watches every penny. One of the best investments he makes each year is his membership in OAAA. Here are four reasons why. Legal Advocacy In October 2017, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards. Guess who organized the […]
Did you know: Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
By Bob Schultz, Partner, Dusty’s Outdoor Advertising “The Greatest Showman” is the 2017 musical drama inspired by the life of PT Barnum. The critically acclaimed film highlights the marketing genius of the 1800’s biggest promoter. From human oddities, to world renowned singers, Barnum was the master of marketing. He’s […]
